SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
The Monroe Momentum: Facilities, Food, and Family
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Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.
In this episode, we explore the charm, flavor, and vibrant energy of Monroe, Louisiana! Join us as we uncover a surprising piece of aviation history—did you know Monroe is the birthplace of Delta Airlines?—and dive deep into what makes this city an unforgettable destination.
Our guest, Discover Monroe - West Monroe's Executive VP of Convention Sales, Scott Bruscato breaks down the "Three Fs" of Monroe's unbeatable hospitality:
- Facilities: Top-tier event spaces and amenities that make hosting a breeze.
- Food: The mouth-watering, must-try culinary experiences you can only find in Louisiana.
- Family: The unique, welcoming culture that ensures every visitor leaves feeling like a local.
Plus, we discuss the exciting growth and "continued momentum" propelling the region forward through the rest of 2026. Whether you are an event planner, a history buff, or just looking for your next great Southern getaway, you won't want to miss this one!
Listen now and discover the magic of Monroe!