SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
From Blueprint to Boots on the Ground: The Reality of Sustainable Events
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Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.
Strategy is nothing without a solid plan for execution.
In this episode, we sit down with a unique leader in the event space who operates at the intersection of sustainability consulting and real-world event services.
Rico Solutions' Director of Sustainability, Jen Marhenke will lead us beyond the theory to discuss the daily realities of on-site management—tackling everything from vendor logistics and waste streams to the vital role of volunteer engagement.
In this episode, you’ll learn:
- Why events often struggle to bridge the gap between their green goals and on-site reality.
- The benefits of working with a partner who understands both high-level strategy and physical execution.
- What’s on the horizon for sustainable events through the remainder of 2026.
- How different communities are finding practical, hands-on ways to support the planet while hosting world-class experiences.
To learn more about Jen's Sports Tourism Learning Institute course - Sports Sustainability 101, click below!
https://learn.sportseta.org/product/sports-sustainability-101/