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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#088 The Fiore Forte with Lidio Fiore
In this episode of The Real Biz Life Chronicles, I sit down with Lidio Fiore, the quietly driven founder of Panorama Club and second-generation business owner behind one of Perth’s best-known camera stores.
After leaving school in Year 11, Lidio went straight to work on the shop floor of his family’s camera business, learning the ropes from his dad, sister, and seasoned retail pros. He helped grow the business into a $15 million empire, but smartphones, online pricing wars, and COVID-19 collapsed it almost overnight.
But instead of giving up, he did something else. He listened. He asked better questions. And he created a private members club for business owners that redefined what community could look like.
Panorama Club is now one of Perth’s most talked-about social and business communities, but it didn’t come easily. In this episode, Lidio shares what it really took to start again: the hard pivots, the panic moments, the necessary goodbyes, and the slow, deliberate decision to build something people belong to, not just buy from.
This isn’t a conversation about hustle culture or influencer success. It’s about being the guy who shows up when no one’s watching. It’s about building a business that outlives you. And it’s about never losing sight of who you're building it for.
Specifically, Lidio shares:
[06:40] What it felt like to watch the camera business fall apart
[11:06] How Panorama Club really began (and why no one talks about the early struggle)
[18:45] What a billionaire mentor taught him about brand, trust, and restraint
[32:34] The Roman catacombs that changed his entire view of legacy
[45:04] The one piece of advice that helped him push through chaos
About Lidio Fiore:
Lidio is the founder of Panorama Club, a private members' space in Perth designed for business owners who value connection, conversation, and community. Before that, he helped scale his family’s camera business to over $15 million in revenue. Known for his humility, honesty, and relentless follow-through, Lidio leads quietly and builds businesses that put people first.
Connect:
Website: panoramaclub.com.au
LinkedIn: Lidio Fiore
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About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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