Unedited stories of Business, Branding and Life.

Banish boring. Join Tracy Fryer and her guests as they take a ride on the rollercoaster of being a business owner, or of simply being human.

Tracy is the founder of Design Studio Perth, a branding agency, so she spends her days working out what businesses stand for. This is where she gets to ask the questions the boardroom version never gets to. Real business owners, their story, the strategies behind their success, and what it actually cost them.

Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger.

RAW. Honest. Unedited.