The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring. Join Tracy Fryer and her guests as they take a ride on the rollercoaster of being a business owner, or of simply being human.
Tracy is the founder of Design Studio Perth, a branding agency, so she spends her days working out what businesses stand for. This is where she gets to ask the questions the boardroom version never gets to. Real business owners, their story, the strategies behind their success, and what it actually cost them.
Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger.
RAW. Honest. Unedited.
Episodes
159 episodes
How To Get Clients Without Paid Ads | Coach Macka #159
Mackenzie Burgoyne - aka Coach Macka - has spent years proving the same thing on the trail and in business: you're capable of far more than you think, as long as you don't give up.He gave up an $80,000 income in his early 20s to email $...
Who Gets The House In A Divorce? | Marcus Procopio #158
Most people meet a family lawyer on the worst day of their lives. Marcus Procopio would rather you met him before it.Commercial litigation, property, employment, wills, family law - he's seen it all. He worked for a national firm, then ...
How To Turn A Good Salary Into Real Wealth | Andreas Kettemann #157
Big income, no plan. Andreas Kettemann returns to break down why a high salary doesn't make you wealthyA high income does not make you wealthy. Say it again for the doctors, the directors, the business owners - all the big earner...
#156 How to Close More Sales Without More Leads - Dave Edward
He built Perth's largest trade business in 3 years with no experience. Here's the sales process he used.Dave Edwards has spent 40 years dissecting the moment a customer decides. He’s sold for global companies, led sales t...
#155 Delegation and Learning How to Trust: How You Get Your Time Back - Mavic Medina
What if the person holding your business together is not the person who is in the spotlight?Mavic has been a part of every major decision Design Studio Perth has made for five years, and until this week, we had never met face to face. <...
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#154 Marion Burchell on Leadership, ego and AI: Three forces colliding in every business right now.
What if the way you have led for the past twenty years is about to stop working?I sat down with Marion Burchell, the Managing Director of Azolla, a Perth based management consulting firm that advises governments and organisations on ope...
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#153 The 1% Better Method: Small Steps That Actually Build Discipline - Kerrin Watson-Smith
The boring middle is where most goals quietly die, long after the excitement has gone.1% Better is a first for the show. It is a four-part series across the year. Before each episode my running coach and I run the same 5k together on ca...
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#152 We Shouldn't Tell You This! B2B Social Media Done Correctly - Sian Lindeque
What is your social media saying about your business before you ever get the chance to speak?I sat down with Sian Lindeque, the social media manager behind so much of what happens at Design Studio Perth, for a conversation I have wanted...
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#151 The 1 Client You Must Fire To Grow - Tristan Peirce
What if the smartest growth move you make this year is the work you decide not to take on?Tristan Peirce has spent more than twenty years designing gardens across Perth, and he does not build a single one of them. Landscapers and ...
#150 Confessions of A Business Owner
What would you confess if no one could ever trace it back to you?For 149 episodes, I sat across from someone and asked them to be honest with me. This time I asked them to be honest when no one was watching. We sent out one dark box. No...
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#149 How To Use AI In Your Business To Your Advantage - Paul Claessen
What if the riskiest thing you can do with AI is wait for it to settle down first?I sat down with Paul Claessen for another expert-led conversation. Paul opened by admitting something I did not expect from someone who lives and breathes ...
#148 Sue Pember - Late ADHD Diagnosis: The Business Advantage
What if the one thing that made you a difficult employee is the same thing that made you a successful business owner?When I read Sue Pember’s introduction at the start of this episode, she got emotional, and once you hear her story, you...
#147 The HR Mistake Costing SMEs Millions - Elisia Coetzee
Does HR work for the employee or the employer?Elisia Coetzee answers that one in a way most people do not expect. She works for what is right. When a client asks her to bend the advice to suit what is convenient, she gives the same answ...
#146 What Every Person Gets Wrong About Their Body with Samantha Elder
Samantha Elder started her business selling strapping tape.She ended up building something far more personal.Samantha is a physiotherapist and founder of Summit Wellness, a developing wellness practice in Mount Lawley focused on...
#145 Turn $1M Profit Into $4M - Ben Elliott
What if the moment your business is finally worth selling is the exact moment you stop wanting to?I have sat across from Ben Elliott as his client for a few years now, so I knew this conversation would be good. I did not expect it to qu...
#144 Play Is the Secret Weapon of Great Leadership | Aden Date
Why are smart people so stupid?It's the question Aden Date wanted me to ask him, and the answer reframes how I think about being a business owner.Aden is a Perth-based performing artist, consultant, trainer and business owner, a...
#143 How to Build a High-Performing Sales Team | David Mercado
What if the move that's quietly stalling your sales team is the one most founders are praised for making?I sat down with David Mercado, founder of Sales Geek Manchester, and what struck me most was how openly he challenged the th...
#142 How to Scale a Trade Business in Australia | Kane Tyler Smith
What if scaling your business to $30 million in eight years is the worst thing you could do for it?I sat down with Kane Tyler Smith, founder and CEO of Smartfix and Hypotential, and I have not stopped thinking about this conversa...
#141 Business Insurance Explained: 3 Checks Every Owner Should Make | James Wilson
Most business owners think they're covered. They're not. And they usually find out at the worst possible moment.In this episode, I sat down with James Wilson, Managing Director of Delmont Insurance Group, to unpack the exact gaps that le...
#140 Glenn Beauchamp - 30 Years of Recruitment Secrets: How to Read People & Hire Better
Three decades in recruitment. Hundreds of deals. One conversation you won't forget.Glenn Beauchamp has spent nearly 30 years placing people in Perth's tech industry. In this episode, he reveals the nonverbal tells most people miss, the o...
#139 She Couldn't Read Out Loud in Class. Now She's Written Over 40 Books | Dr Karen Weaver
Karen Weaver was the girl who couldn't read out loud in class. Today she's authored over 40 books and built a million dollar publishing empire. In this episode, Karen opens up about navigating PTSD, nearly losing everything when her...
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#138 What Happens When You Upgrade The Lens You See Life Through | Laki Mafi
What happens when the way you've been seeing the world was never actually yours to begin with?I sat down with Laki Mafi for a conversation that went places I wasn't expecting. We talked about survival mode, about masks, about what it rea...
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#137 The Business That Only Exists Because Everything Else Fell Apart | Vee Gunasegaran
In this episode, I sat down with Vee Gunasegaran, co-founder and self-proclaimed Don of Cuppa Cartel, Perth’s premium workplace hospitality company. A former cabin crew member, Vee left Emirates and moved to Perth, stepping straight into what l...
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#136 Build Your Purpose, Don’t Find It | Vanessa Vershaw
What if everything you have been told about purpose is wrong?I sat down with Vanessa Vershaw, founder and managing director of Vanessa Vershaw Group, and what unfolded was one of the most honest conversations I have had on this show. Va...
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#135 Think Cheap Branded Pens Save Money? Matthew Cody Reveals the Truth
Why Cheap Branded Pens Cost You More Than You ThinkMost businesses treat branded merchandise as an afterthought. Matthew Cody has spent nearly 30 years making the case that this is exactly where brands get remembered, or forgotten.
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