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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#094 Structure & Soul: The Waikari Way with Paratene and Mary Waikari
Paratene Waikari was 29 when he was told he had stage 3 bowel cancer. His wife, Mary, was one week from giving birth. That moment changed everything, their plans, their priorities, and ultimately, their path.
What started as a side hustle to keep Para’s mind occupied during chemotherapy treatments and surgeries became SCAFFKiT: a scaffolding tools and accessories company that now spans six countries and seven figures.
But this episode isn’t about business tools. It’s about the unseen scaffolding that holds a life together, the love, the sacrifice, the quiet resilience no one sees.
We discuss grief, ambition, identity, mental health, and what it takes to build a 7-figure business as a husband-and-wife duo. This one’s real, raw, and deeply impactful.
Mentioned in This Episode
(04:07) The cancer diagnosis that changed everything
(07:27) Starting a business while fighting for your life
(14:02) Why support means showing up with doughnuts
(20:40) When you build a dream that isn’t yours and stay
(30:20) The suicide that changed Para’s life mission
(36:39) Spoke to a Bloke: The walk that’s saving lives
(46:26) The discipline of staying in your lane
(54:19) Personal brands, values, and the courage to be seen
(1:01:08) The injury that became a turning point
(1:07:22) The advice they’d give their younger selves
Connect with Para & Mary Waikari
Spoke to a Bloke Website: https://www.spoketoabloke.org/
Website: www.scaffkit.com.au
Paratene Waikari: Paratene Waikari | https://www.paratenewaikari.com.au/
Mary Waikari: Mary Waikari | https://www.marywaikari.com.au/
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About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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