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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#113 Health, Honesty & Habits with Nick Eggleton
What happens when the life you’ve built looks successful on paper, but your body tells a different story?
Nick Eggleton had the career many dream of, big agency roles in London, global clients, and a life that ticked every “success” box. However, what Nick had done was trade his health for success. He was 118 kilos, exhausted, and living on autopilot until he realised that something needed to change.
In this conversation, we explore what happens when ambition meets awareness. Nick opens up about losing 40 kilos, reprogramming his habits, and how he now applies his decades of marketing experience to help people market themselves better, through nutrition, mindset, and truth.
We discuss the hidden costs of convenience, the psychology of health, and the brutal honesty required to rebuild your identity in midlife.
This conversation is all about what it really takes to change, not just your body, but your beliefs.
In This Episode:
(05:00) How marketing fuels our health crisis
(08:00) Losing 40kg and rebuilding identity
(16:00) Dopamine, discipline, and delayed gratification
(30:00) Letting go of the illusion of youth
(52:00) Why “Mother Nature doesn’t make mistakes”
(1:07:00) Branding, marketing, and the power of meaning
About Nick Eggleton
Nick is the founder of Electric Agency and GeneLife, a health and wellness business blending marketing psychology with metabolic science. He’s a certified health coach, a lifelong communicator, and proof that discipline truly is freedom.
Connect: Instagram | www.electric-agency.com.au | www.genelife.com.au
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About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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