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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#137 The Business That Only Exists Because Everything Else Fell Apart | Vee Gunasegaran
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In this episode, I sat down with Vee Gunasegaran, co-founder and self-proclaimed Don of Cuppa Cartel, Perth’s premium workplace hospitality company. A former cabin crew member, Vee left Emirates and moved to Perth, stepping straight into what looked like a similar lifestyle. We talked about what it really looks like when a business falls apart, what it costs emotionally, and what it takes to rebuild when you have no safety net and every reason to stop.
Vee and his wife Heidi moved to Perth from Dubai with a plan. They were setting up a medicinal cannabis company. They had the apartment in Applecross, the car, the lifestyle. And then it all unravelled. They lost their investment, their cash flow, and the future they had mapped out. Vee couldn't work while waiting for his partner visa.
And that is where this story really begins.
This one is a full, honest conversation about what it really takes to build something from the ground up with the person you love.
About Vee Gunasegaran
Vee is the co-founder and "The Don" of Cuppa Cartel. Alongside his wife and business partner Heidi, he has built a personalised coffee and valet services provider for corporate offices across Perth. Originally from Penang, Malaysia, Vee previously worked in avionics before joining Emirates, where his years as a cabin crew member and in performance management became the foundation for delivering a business class experience in every corporate space Cuppa Cartel serves.
Connect with Vee: sales@cuppacartel.com | LinkedIn | Website
This episode is proudly sponsored by Cuppa Cartel. To celebrate, our listeners and the Cuppa Familia can enjoy a special rate on all coffee beans using code TRBLC at checkout.
Discover your brand's potential with a free Brand Discovery session at https://designstudioperth.com.au/brand-discovery/
About Tracy:
Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
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