Optometry Profits Revealed with Peter Precht
Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software.
Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, successful eye care entrepreneurs, and our host's own wealth of experience in the field. Tune in and gain a clear vision of your path to eye care business success.
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Optometry Profits Revealed with Peter Precht
Latest Episodes
Why Alternative Eyewear Says Myopia Control Needs a Better Frame - Indii kids from SILMO
Indie Kids, myopia control, and building a kids’ eyewear brand that lastsIn this episode of Optometry Profits Revealed, Peter Precht speaks with Cassandra Slepian of Alternative Eye about the company’s long arc in eyewear, the r...
Why Great Opticians Think Like Detectives, Not Salespeople Why it works
Opticianry, Education, and the Future of LicensurePeter Precht speaks with Pablo E. Mercado, a veteran optician with more than 25 years in eye care and deep leadership experience across the profession. Pablo shares how he got started in ...
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Why More Technology Is Not Improving the Patient Experience
Why More Technology Is Not Improving the Patient ExperiencePeter Precht reviews the midpoint of season two with a data-driven look at access, affordability, and how patients move through the eye-care journey. The episode explores why the...
The Culture Secret Behind Optical Arts' Loyal Patients
Optical Arts in Toledo: Legacy, Education, and Having Fun in OpticianryPeter Precht talks with Valerie Lambert and Savannah from Optical Arts in Toledo about carrying forward a family legacy that dates back to 1962, building a patient-fi...
How One Career Connected Eyewear, Music, Fashion, and Practice Design
Fit-overs were once dismissed as ugly - until Anna Ibay helped turn them into a sell-through machine, a fashion statement, and a gateway to more prescription sun sales. If you work in optical, brand strategy, or any business where “f...