Optometry Profits Revealed with Peter Precht
Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software.
Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, successful eye care entrepreneurs, and our host's own wealth of experience in the field. Tune in and gain a clear vision of your path to eye care business success.
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Episodes
15 episodes
Why Alternative Eyewear Says Myopia Control Needs a Better Frame - Indii kids from SILMO
Indie Kids, myopia control, and building a kids’ eyewear brand that lastsIn this episode of Optometry Profits Revealed, Peter Precht speaks with Cassandra Slepian of Alternative Eye about the company’s long arc in eyewear, the r...
Why Great Opticians Think Like Detectives, Not Salespeople Why it works
Opticianry, Education, and the Future of LicensurePeter Precht speaks with Pablo E. Mercado, a veteran optician with more than 25 years in eye care and deep leadership experience across the profession. Pablo shares how he got started in ...
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Why More Technology Is Not Improving the Patient Experience
Why More Technology Is Not Improving the Patient ExperiencePeter Precht reviews the midpoint of season two with a data-driven look at access, affordability, and how patients move through the eye-care journey. The episode explores why the...
The Culture Secret Behind Optical Arts' Loyal Patients
Optical Arts in Toledo: Legacy, Education, and Having Fun in OpticianryPeter Precht talks with Valerie Lambert and Savannah from Optical Arts in Toledo about carrying forward a family legacy that dates back to 1962, building a patient-fi...
How One Career Connected Eyewear, Music, Fashion, and Practice Design
Fit-overs were once dismissed as ugly - until Anna Ibay helped turn them into a sell-through machine, a fashion statement, and a gateway to more prescription sun sales. If you work in optical, brand strategy, or any business where “f...
How Great Practices Turn Invisible Lenses Into Clear Patient Value
Why communication is the real technology in eye carePeter Precht is joined by Jacob From, a 25-year veteran optometrist and manager, for a practical conversation about how eye care teams explain technology to patients without losing trus...
How One Optician Uses Social Media to Teach, Sell, and Build Trust
Tom Sasso on opticianry, social media, and making eyewear personalPeter Precht talks with Tom Sasso, an optician and optical manager who has built a strong presence on TikTok and Instagram by teaching, styling, and advocating for better ...
Why Myopia Management Needs a Federal Framework Now
Optometry Profits Reveal with Tony SommerPeter Precht speaks with Tony Sommer, the recently promoted CEO and CCO of Treehouse Eyes, about pediatric myopia management, category education, and how the eye care industry is evolving around e...
How Early Optical Pioneers Used Assembly Line Techniques to Speed Up Glasses Manufacturing
The Evolution of Eye Care: Insights from a Legacy in Optometry and Innovation. Join us as we explore the rich history of optometry through the lens of Ryan Markey, whose family has been deeply embedded in the industry for generatio...
Embracing Technology and Human Connection in Opticianry with Dean Thompson
In this episode, Peter Precht sits down with Dean Thompson, a seasoned optician with over 40 years of experience, to explore the evolving landscape of optical industry technology, education, and the vital importance of maintaining human relatio...
The Hidden Benefits of Engagement: Building Loyalty One Lens at a Time
Most opticians kill their biggest opportunities by sticking to old-school sales tactics. Rick Peralta, the Optical Jedi, reveals the transformative power of personal branding and genuine connection—tools that turn routine appointments into memo...
How Pennsylvania Is Leading the Way Toward Optician Certification & Better Patient Care
Most children face a daunting journey with eye care, but Danielle Crull’s innovative approach turns their experience into a positive adventure — blending cutting-edge technology, compassionate design, and playful engagement. Discover how her pr...
From Snow Days to AI Innovation: What Growing Up in an Optical Family Taught Me About Business & Technology
Most optometrists and optical professionals are terrified AI will replace human connection — but what if AI could actually amplify your authenticity instead of replacing it? Dimitri P, founder of Premier Connect AI, reveals how human-led techno...
How Technology is Revolutionizing Eyecare from Virtual Try-On to Dry Eye Treatments
A discussion with Michelle Cereo about new technologies and the new legislation being introduced in the state of PA. How we are leading the way and the opportunities and challenges ahead for opticians within the eyecare industry are fully on th...