Author’s Edge: Smart marketing tips for women experts, academics, thought leaders and (of course) authors

The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.

Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals.
If you’ve ever asked yourself:

How do I build my author platform?

What should my website say?

How do I find an agent or publisher?

How do I get a book deal?

How do I build a personal brand around my expertise?

How do I get booked as a speaker?

How do I launch my book without wasting time and money?

How do I monetize my expertise?

How do I build visibility without becoming an influencer?

How do I turn my book into speaking, media, clients, or partnerships?

How do I build a second act, encore career, or next chapter before retirement?

You’re in the right place.

Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka.

You’ll learn how to clarify your message, build a platform that matches your expertise, and choose the right moves that create real traction through speaking, podcasting, partnerships, and publishing.

If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.

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Author’s Edge: Smart marketing tips for women experts, academics, thought leaders and (of course) authors

How to Plan a Year of Social Media Posts That Grow Your Brand

November 06, 2025 • Allison Lane • Episode 87

0:00 | 6:21

Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time.

Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while saving time and creative energy.

🎁 Grab your free 2026 “Year of Content” calendar and Trello board - ready to use at https://lanelit.com/content.

Tune in to learn how to plan a year of engaging content that keeps your book, brand, and message in front of the right people.

In this episode, Allison covers:

00:01 – The universal “what do I post?” struggle
01:10 – Why missing key dates costs you visibility
03:00 – How to plan 52 weeks of content in one sitting
05:00 – The simple way to make posts personal and memorable
06:45 – How to grab the free calendar and Trello board

Resources Mentioned:

Free Content Calendar: lanelit.com/content
Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors find the show and grow their own visibility, too. Don’t forget to share this episode with a friend who’s ready to stop overthinking their social media.

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