
Author's Edge: the Go-to Marketing Podcast in Publishing
Clear, honest insight on publishing, platform growth, and becoming the kind of author people pay attention to.
Each week, I break down what actually works in the book world—with unfiltered solo episodes and conversations with the people behind the scenes: literary agents, publishers, and bestselling authors… plus world-class marketers, business coaches, speaker mentors, and platform strategists.
Podcasting since 2024 • 69 episodes
Author's Edge: the Go-to Marketing Podcast in Publishing
Latest Episodes
How to Turn Life Experience Into a Book Deal (at Any Age) with Lori Hellis | Ep. 68
Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a succ...
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Episode 68
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38:56

How to Write Emails that Turn Subscribers into Book Buyers with Abby Combs | Ep. 67
Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can crea...
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Episode 67
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45:37

How to Create 6 Months of Content with Valerie Morris | Ep. 66
What if your book isn’t the brand… you are? Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers an...
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Episode 66
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34:49

How to Know You’re Ready to Speak Even If You Don’t Feel Like an Expert with Aleya Harris | Ep. 65
Think you need more credentials or a polished pitch before you start speaking? Think again. Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel li...
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Episode 65
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46:06

From Zero to a Million Followers on LinkedIn: Daniel Murray’s Content Strategy | Ep. 64
What if your most valuable book marketing asset isn’t your manuscript but your audience? Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 milli...
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Episode 64
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31:19

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