Author's Edge: the Go-to Marketing Podcast in Publishing
Every week on the Author's Edge, you'll get practical tips to make your path to publishing exciting, straightforward, and effective! Allison Lane brings you ACTIONABLE tips she learned through years of marketing big brands and books. Whether you’re a seasoned author or just shaping your big idea, you’ll learn massive takeaways and hands-on advice that grow your visibility, expand your influence, and make a legacy-level impact.
Podcasting since 2024 • 62 episodes
Author's Edge: the Go-to Marketing Podcast in Publishing
Latest Episodes
How to Craft a Query Letter Agents Can’t Ignore with Sam Hiyate | Ep. 61
What makes a literary agent say “yes” to your book pitch in under 30 seconds? Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s marke...
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Episode 61
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52:10
Your Life Is the Platform: Write the Book That Builds Your Legacy with Dr. Mimi Zieman | Ep. 60
Your real life is your best marketing plan if you know how to use it.Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … ...
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Episode 60
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40:09
How to Avoid the Publishing Mistake That Kills Book Sales with Terry Whalin | Ep. 59
What if your book doesn’t fly off the shelves just because it’s published? Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing...
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Episode 59
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42:03
How to Build Visibility and Grow Your Platform with Rich Brooks | Ep. 58
What if your book launch isn’t over, it’s just getting started? Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back...
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Episode 58
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43:04
How 3 Simple Profile Tweaks Skyrocket Your Visibility on LinkedIn with Brenda Meller | Ep. 57
Is your LinkedIn profile helping you get published or quietly holding you back? Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. W...
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37:09
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