Author's Edge: the Go-to Marketing Podcast in Publishing
Clear, honest insight on publishing, platform growth, and becoming the kind of author people pay attention to.
Each week, I break down what actually works in the book world—with unfiltered solo episodes and conversations with the people behind the scenes: literary agents, publishers, and bestselling authors… plus world-class marketers, business coaches, speaker mentors, and platform strategists.
Episodes
69 episodes
How to Turn Life Experience Into a Book Deal (at Any Age) with Lori Hellis | Ep. 68
Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a succ...
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Episode 68
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38:56
How to Write Emails that Turn Subscribers into Book Buyers with Abby Combs | Ep. 67
Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can crea...
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Episode 67
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45:37
How to Create 6 Months of Content with Valerie Morris | Ep. 66
What if your book isn’t the brand… you are? Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers an...
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Episode 66
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34:49
How to Know You’re Ready to Speak Even If You Don’t Feel Like an Expert with Aleya Harris | Ep. 65
Think you need more credentials or a polished pitch before you start speaking? Think again. Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel li...
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Episode 65
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46:06
From Zero to a Million Followers on LinkedIn: Daniel Murray’s Content Strategy | Ep. 64
What if your most valuable book marketing asset isn’t your manuscript but your audience? Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 milli...
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Episode 64
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31:19
How to Land a TEDx Talk by Owning Your Story with Ashley Stahl | Ep. 63
What if the only thing standing between you and massive author visibility was the belief that you're not ready yet? Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper ...
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Episode 63
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33:52
How to Grow Your Email List Before Publishing Your Book with Tracy Beavers | Ep. 62
Is your email list ready to help you launch your book… or are you waiting until you're "ready?" A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about e...
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Episode 62
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43:56
How to Craft a Query Letter Agents Can’t Ignore with Sam Hiyate | Ep. 61
What makes a literary agent say “yes” to your book pitch in under 30 seconds? Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s marke...
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Episode 61
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52:10
Your Life Is the Platform: Write the Book That Builds Your Legacy with Dr. Mimi Zieman | Ep. 60
Your real life is your best marketing plan if you know how to use it.Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … ...
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Episode 60
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40:09
How to Avoid the Publishing Mistake That Kills Book Sales with Terry Whalin | Ep. 59
What if your book doesn’t fly off the shelves just because it’s published? Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing...
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Episode 59
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42:03
How to Build Visibility and Grow Your Platform with Rich Brooks | Ep. 58
What if your book launch isn’t over, it’s just getting started? Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back...
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Episode 58
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43:04
How 3 Simple Profile Tweaks Skyrocket Your Visibility on LinkedIn with Brenda Meller | Ep. 57
Is your LinkedIn profile helping you get published or quietly holding you back? Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. W...
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37:09
How to Write Button Copy that Converts Book Sales with Nancy Harhut | Ep. 56
Is the language on your website or email buttons quietly sabotaging your book sales? Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and...
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Episode 56
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46:52
How to Build a Million-Dollar Business with Ann Carden | Ep. 55
What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncove...
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Episode 55
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44:20
How We Overcome Self-Doubt with Dr. Tara Cousineau | Ep. 54
Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into t...
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Episode 54
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40:34
How to Beat FOMO and Stay Focused: The Key to Marketing Without Burnout | Ep. 53
Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.Alli...
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Episode 53
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24:49
Google Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52
Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mist...
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Episode 52
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52:23
How These 3 Simple SEO Strategies Make Your Author’s Website More Visible | Ep. 51
Want More Readers to Find Your Website? Start Here.Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost ...
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Episode 51
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18:03
AI and Outsourcing: How to Streamline Your Marketing in 5 Simple Steps with Jen Lehner | Ep. 50
Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to s...
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Episode 50
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48:45
SEO for Authors: How to Choose the Right Website Name for Visibility | Ep. 49
Is Your Author Website Helping or Hurting Your Discoverability?If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about ...
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Episode 49
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17:54
How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48
Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing.Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV execut...
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Episode 48
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30:29
Do You Really Need a Publicist for Your Book? | Ep. 47
Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion...
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Episode 47
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13:09
How to Build a Successful Podcast & Writing Community with Mike Oppenheim | Ep. 46
Ever wondered what it really takes to start and grow a successful podcast? Or how to build an engaged writing community that actually supports your creative work? Allison Lane sits down with Mike Oppenheim, novelist, musician, and h...
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Episode 46
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33:28
The Right Way to Offer Free Content on Your Website | Ep. 45
Should you give away free content on your website, or should readers enter their email to access it? Many authors struggle with this decision. Allison Lane explains why collecting emails isn’t just about growing a list—it’s about deliver...
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Episode 45
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8:37
The Secret Formula for Crafting a Brand Statement That Sells Your Book with Kris Jones | Ep. 44
Are you an author trying to figure out how to market your book and position yourself as a leader in your genre? Allison Lane sits with Kris Jones, a StoryBrand-certified guide and expert copywriter, and shares the exact steps you ne...
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Episode 44
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34:59