Author’s Edge: Smart visibility, marketing, and publishing strategies for experts and authors
The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.
Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals.
Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka.
Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing.
If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.
Episodes
110 episodes
How Do I Write a Book If English Isn’t My First Language?
If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge,
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Episode 109
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5:59
How to Plan a Career Pivot Without Starting Over with Shannon Russell
You don't have to start at the bottom when you pivot to your dream career.In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host
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Episode 108
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26:11
How to Choose a Book Topic When You Have Too Many Ideas
Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers.In this quick coaching-style episode of
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Episode 107
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7:55
Building Authority Without Burnout: The Clarity Triad Framework with Dr. Christiane Schroeter
Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout.This episode explains how accomplished experts use the Clarity Triad framework to build a legacy without sacrificing their sanity.
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Episode 106
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36:53
Do I Need a Ghostwriter? How to Know What Kind of Writing Help You Actually Need
Do you actually need a ghostwriter, or do you need a better system?In this quickie solo episode of The Author’s Edge, Allison Lane tackles one of t...
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Episode 105
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6:37
The Power of Presence: Social Media Strategies for Becoming Unforgettable with AJ Kumar
Join host Allison Lane on "The Author's Edge" as she dives into the world of personal branding and social media with expert AJ Kumar. Di...
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Episode 104
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34:08
Stop Sounding Scattered, Build One Sentence That Makes People Trust You
If your expertise feels multifaceted and hard to explain, you’re not scattered.You’re likely under-positioned.In this quickie episode of The Author’s Edge, host Al...
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Episode 103
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5:30
How to Get Booked to Speak Without Being Famous with Cam Beaudoin
In this episode of The Author’s Edge, Allison Lane sits down with Cam Beaudoin, founder of The Frequent Speaker,...
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Episode 102
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29:16
Domain Decisions: Start the Year by Claiming Your Online Identity
Welcome back to the Author's Edge with your host, Allison Lane. In this episode, we tackle the common paralysis many face at the start of the year by focusing on one crit...
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Episode 101
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6:01
How to Turn Your Book Into Lasting Revenue Streams with Karlyn Ankrom
You launched the book. Now what?!In this episode of the Author's Edge, host Allison Lane talks with content strategist Karly...
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Episode 100
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25:22
What to Post on Social When You're Afraid to Post Anything with Allison Lane
If posting on LinkedIn feels risky, this short episode is for you.Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call fro...
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Episode 99
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7:19
How AI Helps Experts Amplify Their Message and Grow Their Reach with Dr. Angela Mulrooney
What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze wh...
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Episode 98
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24:56
3 Rookie Mistakes Authors Make on Podcast Interviews and My Quick Fixes with Allison Lane
Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketin...
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Episode 97
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7:25
Ditch Predictable Book Events: Modern Book Marketing Strategies with Dr. Deb Miller
Launching a book should be an adventure, not a chore. Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed tradition...
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Episode 96
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24:58
Mastering Author Interviews: The 2 Key Questions Every Writer Must Answer
In this episode of Author's Edge, host Allison Lane emphasizes the importance of mastering two key questions that are crucial for every author: 'What is your book about?' and 'How long did it take to write?' Allison explains how to answer these...
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Season 1
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Episode 95
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10:24
Social Media For Authors: Smarter Posting and Genuine Connections with Katie Brinkley
Social media can feel overwhelming and chaotic, especially for authors building their own audience. Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually wo...
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Episode 94
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26:43
Allison’s Easy Formula to Write a Strong Review in Less Than 3 Minutes
What if supporting your favorite books and podcasts took only three minutes?Allison Lane breaks down a simple method for writing reviews that boost discoverability, drive author visibility, and help more readers find the work you love. Y...
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Episode 93
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7:13
Your On-Ramp to Get Noticed in 2026
Ready to expand your impact and stop being the best-kept secret? Allison Lane cuts through vague goals and New Year’s resolution fatigue to offer a smarter, practical roadmap for authors and experts. If you want to write a book, rea...
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Episode 92
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13:19
How to Instantly Strengthen Your Message and Remove Weak Words
Strong writing builds trust. But the best message can lose power when it’s cluttered with hesitation words.Allison Lane breaks down the tiny edits that make a big difference in how publishers, media, and readers perceive you. You’ll lear...
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Episode 91
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5:29
How to Hook Readers, Agents, and Gatekeepers With Your Pitch
If your book pitch sounds more like your resume than a reason to read, this episode is for you. Most authors, speakers, and consultants make the same mistake: They lead with credentials, context, and passion, and lose the listener before they e...
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Episode 90
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9:46
Expert Advice: Stop Hiding Your Credentials and Start Claiming Your Authority
Are you unintentionally hiding your credibility? Allison Lane breaks down one of the most common mistakes authors and experts make: minimizing their credentials. Whether you’re a PhD, MD, or sought-after speaker or seasoned leader, ...
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Episode 89
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7:50
From Invisible to In-Demand: How to Get Visible Without Selling Out with Goldie Chan
You don’t need to fake confidence or chase followers to grow your visibility. In this episode, Allison talks with Goldie Chan, author of Personal Branding for Introverts and often called the “Oprah of LinkedIn,” about how to show up on...
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Episode 88
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22:30
How to Plan a Year of Social Media Posts That Grow Your Brand
Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time.
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Episode 87
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6:21
From Newsroom to Novel: How Your Career Experience Makes Your Book Stand Out with John DeDakis
Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stor...
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Episode 86
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30:03
Stop Overlooking Your Success: Learn How to Track, Celebrate, and Own Your Wins
Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it ...
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Episode 85
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9:33