Author’s Edge: Smart visibility, marketing, and publishing strategies for experts ready to lead
The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.
Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals.
Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka.
Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing.
If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.
Episodes
100 episodes
What to Post on Social When You're Afraid to Post Anything
If posting on LinkedIn feels risky, this short episode is for you.Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the pro...
•
Episode 99
•
8:09
How AI Helps Experts Amplify Their Message and Grow Their Reach with Dr. Angela Mulrooney
What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze wh...
•
Episode 98
•
24:52
3 Rookie Mistakes Authors Make on Podcast Interviews and My Quick Fixes with Allison Lane
Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketin...
•
Episode 97
•
8:15
Ditch Predictable Book Events: Modern Book Marketing Strategies with Dr. Deb Miller
Launching a book should be an adventure, not a chore. Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed tradition...
•
Episode 96
•
24:54
Mastering Author Interviews: The 2 Key Questions Every Writer Must Answer
In this episode of Author's Edge, host Allison Lane emphasizes the importance of mastering two key questions that are crucial for every author: 'What is your book about?' and 'How long did it take to write?' Allison explains how to answer these...
•
Season 1
•
Episode 95
•
11:14
Social Media For Authors: Smarter Posting and Genuine Connections with Katie Brinkley
Social media can feel overwhelming and chaotic, especially for authors building their own audience. Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually wo...
•
Episode 94
•
26:39
Allison’s Easy Formula to Write a Strong Review in Less Than 3 Minutes
What if supporting your favorite books and podcasts took only three minutes?Allison Lane breaks down a simple method for writing reviews that boost discoverability, drive author visibility, and help more readers find the work you love. Y...
•
Episode 93
•
8:03
Your On-Ramp to Get Noticed in 2026
Ready to expand your impact and stop being the best-kept secret? Allison Lane cuts through vague goals and New Year’s resolution fatigue to offer a smarter, practical roadmap for authors and experts. If you want to write a book, rea...
•
Episode 92
•
14:09
How to Instantly Strengthen Your Message and Remove Weak Words
Strong writing builds trust. But the best message can lose power when it’s cluttered with hesitation words.Allison Lane breaks down the tiny edits that make a big difference in how publishers, media, and readers perceive you. You’ll lear...
•
Episode 91
•
6:19
How to Hook Readers, Agents, and Gatekeepers With Your Pitch
If your book pitch sounds more like your resume than a reason to read, this episode is for you. Most authors, speakers, and consultants make the same mistake: They lead with credentials, context, and passion, and lose the listener before they e...
•
Episode 90
•
9:46
Expert Advice: Stop Hiding Your Credentials and Start Claiming Your Authority
Are you unintentionally hiding your credibility? Allison Lane breaks down one of the most common mistakes authors and experts make: minimizing their credentials. Whether you’re a PhD, MD, or sought-after speaker or seasoned leader, ...
•
Episode 89
•
7:50
From Invisible to In-Demand: How to Get Visible Without Selling Out with Goldie Chan
You don’t need to fake confidence or chase followers to grow your visibility. In this episode, Allison talks with Goldie Chan, author of Personal Branding for Introverts and often called the “Oprah of LinkedIn,” about how to show up on...
•
Episode 88
•
22:30
How to Plan a Year of Social Media Posts That Grow Your Brand
Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time.
•
Episode 87
•
6:21
From Newsroom to Novel: How Your Career Experience Makes Your Book Stand Out with John DeDakis
Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stor...
•
Episode 86
•
30:03
Stop Overlooking Your Success: Learn How to Track, Celebrate, and Own Your Wins
Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it ...
•
Episode 85
•
9:33
How to Monetize and Turn Your Book into a Six-Figure Income Stream with Julie Chenell
What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to...
•
Episode 84
•
27:44
Author Marketing Made Simple: Systems That Save Time and Keep You Visible with Allison Lane
How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done wi...
•
Episode 83
•
8:07
Visibility, Turning Life Into Story, and the New Rules of Book Marketing with bestselling author Arielle Ford
What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Ma...
•
Episode 82
•
25:41
Pitch Your Potential: The Secret to Unlocking Your Career with Dr. Vicki Johnson
Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics ...
•
Episode 81
•
28:43
5 Proven Ways to Land High-Impact Podcast Interviews with Alice Draper
What if the fastest way to grow your author visibility had nothing to do with social media? Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book ...
•
Episode 80
•
27:54
From Corporate Life to Book Coach: Getting Book Deals + Building Platforms with Allison Lane
In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with com...
•
Episode 79
•
27:53
Getting Ready for Publicity with a Publicist’s Must-Haves: with Marissa Eigenbrood
Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential ...
•
Episode 78
•
29:11
How to Recover from Burnout and Reclaim Your Energy with Cait Donovan
Burnout isn’t a personal failure; it’s a signal.Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison...
•
Episode 77
•
27:41
Social Media Success: Conversations Over Content with Brooke Sellas
Feeling overwhelmed by social media, content calendars, and algorithm games? Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, crea...
•
Episode 76
•
35:21
Rewriting Motherhood: Real Stories on Memoir, Identity, and Connection with Nicole Graev Lipson
What happens when you stop performing the “perfect mother” role and start telling the truth? Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a g...
•
Episode 75
•
46:39