How to Use Speaking Engagements to Earn Trust Fast with Allison Lane

If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table.

In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust.
You’ll learn the simplest way to reuse one proof point so new people can trust you faster, without posting more or sounding braggy.

Time stamps:
00:00 Quickie intro + the mistake
00:20 Credibility is an asset, not a moment
00:40 Where proof must live: banner, bio, website
01:05 Credibility doesn’t expire
01:30 Proof builds trust and authority
01:55 Don’t dismiss old wins
02:15 Do this today: pick one proof point
02:40 Grab logo + contextual photo
03:05 Place it and leave it
03:30 Why social posts disappear
03:55 CTA: 7 Shifts guide
04:15 Why you’re not getting opportunities
04:40 DM me on LinkedIn + wrap

Action step: pick one speaking proof point from the last five years, grab the logo and an on-stage photo, and place it on your LinkedIn banner, website homepage, or short bio and leave it there.

Don't forget to showcase proof of your own credibility get the free guide: 7 Shifts to Build Real Authority at https://lanelit.com/authority 

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Transcript

0:12

Welcome back to the Author's Edge, to this week's quickie episode of Marketing Goodness. This is a nugget you can use right now. I am your host, Allison Lane, and I am here for you because I want you to show up bigger in the world. If you are speaking, but you are not marketing the fact that you spoke somewhere. If you gave a talk at Boston University or South by Southwest, or you have a TEDx talk or you even spoke at the UN and then you moved on, that's a mistake, and it's a mistake that's costing you opportunities. Marketing treats credibility like an asset. The real issue is most people treat credibility like it's a moment, like an event that comes and goes, like a birthday party. Oh, it's gone. But credibility is not an event. It's not a line on your cv. If it's not visible on your website, if you don't have a website, naughty, naughty... on your LinkedIn banner, not deep in your experience section. Please don't make me go dig through your LinkedIn. But if it's not in your bio, then it's not working for you. The reframe here for us is that credibility doesn't expire when the event ends. The proof that you spoke at Boston University or went on a media tour, or that you've been on Good Morning America, that doesn't have a shelf life. It's not like bad mayonnaise It's like, honey, it never goes bad, especially when you keep using it and you're not bragging. You're giving context to the person who is not you, who has not memorized all of your street cred. It's your job to share that, and what you're really doing is helping people answer one question faster. Can I trust this person? What actually builds from that is authority. People trust what they can see repeatedly, logos, images of you on stage, institutions, organizations used consistently over time. That's how your credibility, your thought leadership and your career growth moves from impressive to the people who already know you, to persuasive to the people who are just meeting you. They don't know or care that your South by Southwest presentation was three years ago and you're thinking, oh, that was so long ago. Not to me it's not. Please don't dismiss your amazing credential because you are bored about it. It's not boring to me. I think it's freaking the cat's pajamas. Here's a simple action I want you to do today. Pick one proof point that you've earned in the last five years. If it's an event that was at place, say it was held at a university. Grab that university's logo, grab the photo that someone took of you at the event. I would hope that there's context in the event photo so that we can tell that you were at the event, not just in a room with rando people, and add that to your LinkedIn banner or your website homepage or your short bio and leave it there. Authority is built by reuse, not fly by night, this is a reminder. social media only shows your posts to 3% of the people who are already following you. Only 3% of the people who already have said, I'm following, Allison, will be shown my social post. So that's not enough. And if someone just doesn't, is one of those 3% and then just doesn't happen to see it, poof, it's gone. Just posting on social and hoping somebody will see the hummingbird fly by. No, you have to use it and. Put those proof points in places where people can see them again and again. So here's what I want you to do. If you want your credibility to actually work for you and not sit in the past on your CV that only you know where it is, or probably you don't even know where the latest version is, download my free guide seven Shifts to build real authority. It's at lane lit.com/ authority. Start with the shift that teaches you how to turn proof into trust. Because if you don't, and you have all these credentials that only you know about, that live on a CV somewhere that you can't even find the latest version of, no one will know and you will be stuck sitting wondering why. Why are. Why am I not getting the opportunities that I see others getting? It's because you're hiding all the cool stuff that you've done, all the impressive things. You don't think they're impressive because you are bored with you. But we think that you are the bee's, knees, and super impressive and trustworthy. If you'll only share that with us, it's your job. To share it because no one is going knock on your door and beg you. But I am. I am right now. I'm knocking. This is me knocking. So do it. Do it now. Take this moment. I can't wait to see what you do. And you know what? DM me on LinkedIn and tell me, oh, I made this change. I would love to see it. Just DM I Allison Lane lit on. I mainly hang out on LinkedIn and I can't wait to see your credentials become your marketing assets.