Digital Presence Fixes That Get You Found: SEO, AI, and Website Tips with Sandra Scaiano

Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.

On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities.

You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery.

What they cover:

• [03:38] Why corporate habits can sabotage personal branding after you go solo
• [05:21] How to avoid decision fatigue and keep momentum
• [07:00] What’s changing with SEO, AEO, and AI-driven discovery
• [13:40] A simple way to do keyword research using Google suggestions
• [15:03] Why long-tail keywords help you compete without fighting the “big guys”
• [20:34] How to structure pages so search engines understand your content
• [21:36] Headlines as hierarchy, not font sizes
• [19:04] Internal linking so your site doesn’t create dead-end pages
• [29:00] The customer journey: what you actually want visitors to do next
• [33:00] A 15-minute micro-step you can take today to improve your site fast

Resources Links:

• Guest: Sandra Scaiano: https://sandrasky.com/ 
• Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/ 
• Connect with Allison Lane:
  •  https://www.lanelit.com/
  • on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ 

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Transcript

Allison 0:13

Welcome back to the Author's Edge. I am your host, Allison Lane. And I'm reminding you that you're here for you. And if you're new here, let me just tell you. You're here for you. This is you, investing in yourself because you need an edge to do the next thing and to know what the right move is. Today, we're talking about the thing that smart people love to postpone until it's urgent. It's your digital presence. At some point, every person who has high credibility and you know you do, hits the same wall. Your reputation is super strong, but your online presence doesn't match that. If you're the author, a speaker, a leader, and you're just doing the work, but you're not doing the other things. You're missing out because you are an entrepreneur. You are building an enterprise around your expertise. That's why your digital presence matters. Even when you're a corporate leader, your digital presence needs to be elevated, to transcend the role that you're in. And that's not for vanity, it's for opportunity. So that people want you not just your role. So you need a presence people can find a website. Yes, a website. that converts curiosity into action. And a clean path for people to invest in themselves to hire you and not endlessly pick your brain, because I don't want to be picked at and no one does. That's why Sandra Scaiano is here from the Long Game podcast to talk about building a website that actually works for you and setting up a simple way for you to be present and discoverable in this digital universe'cause that's where we actually are. Your platform and I know that's another jargony term, which makes us all gag, but it's actually needs to function. And needs to be set up in a way that's easy, but it supports your next chapter. And if you don't know what your next chapter is, you can't get there without establishing something. Because that's the foundation. So, Sandra, when I first started working with women to help them go bigger, I turned to you. I was like, please show me how to do things. And you've always been that like digital wonder kin from the time you were in fashion marketing and you spent 20 years making things work before you built Sandra Sky. And you've seen a lot of fumbles, let's say. Which I think I'm seeing too, but I want to see if you're seeing the same thing. When you see leaders come out and say, okay, I am ready to go bigger. I want to be ready. When you know that they want to go solo or they want to go out on their own. And they bring their corporate habits with them. What are the habits that don't work for personal branding?

Sandra 3:51

Well, one of the first things that comes to mind is not releasing into the process of the expert, right? Like you come from corporate, you're in charge of certain things. But you're not an expert in this area. This is a whole new arena when you leave corporate and go on your own. Even creating a personal brand on your own, there's learning curves that need to happen. And I really believe you need to work with people who know the ropes already. Number one, it cuts the time for you. And it just gives you that professional presence. And I have worked with corporate people who've left corporate and they're ready to start their own journey and they're trying to micromanage the thing. I've literally had to say. You hired me for a reason. This is why, I've got to do what I do. And there's a reason to the process. And it's funny because when they push back, things go wrong. You don't know what's going on here, right? I know the process. So, I would say that's one of the biggest things because people come from corporate thinking, oh, I can direct, I know what to do. I'm this and that. But really this is personal branding and going off on your own, and entrepreneurship. It is a process of that you need to know the steps, you need to have done it. So you're just better for having worked with someone who knows that process and has experience there.

Allison 5:12

Yeah. There are a lot of steps I think when you're have an employer. You don't have access to, like you are not part of. But when you go out on your own, every decision is under your umbrella. And that decision fatigue or decision, I don't know, it just gums up the system. Like you and I know we should spend 30 seconds on this decision. You get a San Serif font and a Serif font. We don't care what it is, 30 seconds and move on. That could be a longer conversation, but it doesn't move things forward. So, there are certain things that you just have to decide and move forward.

Sandra 5:52

One of the things I like to say to all of my clients is everything is malleable. This digital world, it is not fixed. It is not a printed book. It does not go to print. So, if you decide you want to change that font, it's simple to do that. Some things you have to rework. Okay, there's a process. But it's okay. Like I really encourage people to go with what they feel and move on or else you're getting hung up in the process. So, you know having them understand that this is fluid. What we do online is fluid. Everything can be changed, everything can be edited, the images can be swapped out. Like you can not let it hang you up so that you can move to the next step, and then go back at a later date.

Allison 6:38

We want momentum.

Sandra 6:39

Yes.

Allison 6:40

And it's fine to say, time out, let me go and see if I want to change anything. And do that deliberately. Sandra, you're a web design expert and an SEO expert. And in this time of SEO and ai, EO, what is the big change that we need to know about how people get discovered online. And how should that change what we are doing with our websites?

Sandra 7:10

Okay. First, I want to start out with we're still two feet in two different worlds. You will hear SEO is dead and they'll make you think, oh, people are just reading the AI snippet and not coming to your website. Like that is happening, but at a very small percentage right now, 90% of people or more are still using Google search. Yes, people are going to chat GPT and searching, and we'll talk about how to show up there. But the hype is, oh, this is dead. And it's not. You still need these foundations. We are still feet in two worlds. And until the balance has switched all the way over, you've still got to do that traditional SEO piece. SEO is very relevant and it's also how you are found in these AI platforms and the whole piece of things there. You still need to build out these foundational pieces, which are understanding what your audience is looking for what words they're using, right? You need to do some of these technical pieces to optimize your website, right? Alt tags, those are things that are on images that are built for screen readers so that they help with accessibility and they identify what the images, but you can build that out a little bit more. So you know, you have to do certain technical pieces, understanding your keywords so you know what people are searching for, which is highly relevant. And then translating that into content on your website. And when we talk about the AEO answer engine optimization, which is for like the ChatGPTs and then the Google Geminis. They still pull from your SEO. What's really changed there is that it's become this omnipresent piece. So, what you do on Instagram, what you do on LinkedIn. It's multi-platform. YouTube, it doesn't mean that you have to go out and have all of these accounts built out. Whatever works for you. And one of the pieces that I really pull from now is competitive research. I think it's very valuable to do competitive research so that you are seeing what is working in your industry, particularly, right? If you are a therapist, you have a very different clientele than a hairdresser. So, we cannot say everybody needs to do this because those are two different things happening, right? See what is happening in your industry, in your network, what are your competitors doing. That can help you also figure out, should I be on LinkedIn or should I be on Instagram? Sometimes you look at a large competitor. And you'll say, oh, they're not even on Instagram. They've obviously put some money into it, figured out that it isn't a great source. So, you can save that time and cut that corner and just go right on LinkedIn instead. Right? You know, follow suit. There's a lot going on with doing your research, understanding your intent. Intent is another piece. When we talk about keywords, to understand the intent of the user, what they're searching for, right? Some people are just searching for information. Some people are searching to make a purchase and they're ready at this point. So, those intents on keywords also matter as well. So, it's really understanding your market. Understanding your audience. And then doing some of these SEO technical things in the back end of your website. And doing that keyword research so you understand how you're using those words in your content.

Allison 10:44

I've been seeing a lot of folks on LinkedIn who have a title that's like success coach, or leadership coach, or executive development coach. And all of these things, they could mean anything. They could based on that person's schooling, or education, or experience, or methodology. Because there are leadership coaches that are really career pathing coaches. But people don't search career path coach.

Sandra 11:19

Yep.

Allison 11:20

There are mindset coaches, but people don't say, I need to change my mindset. I don't think. And then there are people who are just work with C levels, to who are already in the C-suite who want to go even bigger. And many of them are my clients and I'm always the one saying, these words, I'm not sure what is your person searching for and are they actually searching? Or if you're already in the C-suite, maybe you're not searching, maybe it's just a referral. But the term, Allison is a life coach, doesn't say what it is. So, if that's your area, how would you guide someone on their first steps?

Sandra 12:08

So, if I'm working with someone in that situation, I would start with doing a robust keyword research. So that we're figuring out what your audience is searching for. Number one, we take what you already rank for, wherever you are, whatever website you have, however developed or undeveloped it is. We see what you're ranking for currently. And then we'll also look at what's happening in your industry. I always say to my clients who's the business you want to have? And it's not about copying, it's about identifying that formula of what is working for visibility success. And then applying you to it and your differentiator. So, if you are client A and you love competitor B, I'm going to go and see what competitor B is ranking for. And what's going on and how they're talking about themselves. And I have software that I use on the backend for that. Looking at your competitors will help you figure some of this out in terms of the words that you should be using.

Allison 13:08

Will those words be obvious if someone went to their competitor's website? Obviously, you have a custom tool, but if they're just starting out and they don't even have a website yet, do they use just Google?

Sandra 13:24

Yeah, literally two things that they can do and to start out. Number one, see what your competitor is calling themselves and talking about. It doesn't mean again that you have to be the same, but you'll know if you should be something completely different if you're off base. You start to see what's happening in that nomenclature there. You can also put that into Google, like a super easy cheat is to put it into a Google search. Start to say leadership coach. And then it'll give you, did you mean leadership coach for development? Leadership, coach for nonprofit? Google will tell you what other people are searching for. Yeah. Because those words that come up as suggestions are common searches within that term. So that's like the easiest cheat you can do.

Allison 14:12

And that's a good starting place.

Sandra 14:14

Yeah. Just as a starting place to see what's coming up when you're putting in the word leadership coach. Oh, that doesn't sound right for me. Or, oh, yes. I identify with that. Okay. People are searching that. And there are free tools you can use. You know what we do when we really do this keyword research though, is start to everything leaves clues. So, if I start in one place, I'm going to see, oh, this is happening, these other words are coming up. I can start to, to give clarity to a client who doesn't understand, oh, you should be using this. You know, one of the things that come up a lot too are made up terms that people use for themselves. And it's not wrong like you can actually own a term. But we want to go in and see what is related with that. And the way that like keywords work are they're given a keyword difficulty. So, that's a zero to 100 rating, and 100 being the hardest, zero being the easiest to be able to be found for, ranked for those type of things. So, you may go for a different term. I'll give you an example. I have an author client who is focused on healing and she even had the word healing. We did a lot of keyword research in the naming of her book for her tagline and healing was a big piece of it, which that's a tough one, webMD owns healing, not you as your first time author. So like, how can we position you in different ways? There are all these layers that you don't think about when it comes to healing. And so in that case, we really look at all of her content. And yes, you can still go up against WebMD for healing, but how about we talk about healing from childhood trauma. Like we work on these other terms that are easier to be found for because they're not owned by the big guys. They're not the most common term. And they're called long tail keywords. You also extend the keyword from just the word healing to healing from childhood trauma, like much more specific. And people are searching for that. And they will also put in healing into their Google search and it will come up as a suggestion to the audience of healing from childhood trauma and they will choose that and then be able to find you as well, right? So, it works in both ways with the search suggestions for the business owner or the author, but also for the audience. They get these same suggestions and click into them. So, it's about being strategic in what you're doing, not just, yes, you can use some of those common words. How can you get away from healing? My whole book is about healing. I can't get away from it. But we're also going to develop layers to what you're talking about and not just go for healing.

Allison 17:04

It's ubiquitous. It could be medical, emotional mindset.

Sandra 17:10

Yes.

Allison 17:10

Who knows? It's too big. Yeah.

Sandra 17:13

So we really develop from there these longer pieces. And that's something that your audience can think about. Like alright, how can I build this out? That is one of the changes that's happening more with the AI piece coming in. Is that it isn't just a keyword anymore. It's a thought, it's a sentence. So being found in conversation. One of the things I tell my clients is be conversational more, really explain it. Because now the AI platforms are really looking for an understanding of a whole topic. They're not just saying, oh, I want an answer to this one question. They want to understand that you are expert on this topic and they should refer you and pull from your info. So, we're building out pages a lot differently. So that you're talking in real time about a subject, right? More conversational, you're not trying to just pop these keywords in all the time. You're trying to say, I understand this topic. This is me talking. I understand it, I'm explaining it to you. Words on the page, boom. So, that actually is really helpful to people who are just starting out more because it gives them the opportunity to get found or get referred from a chat GPT type of platform.

Allison 18:33

Right? Not just your homepage explaining your method, but an article page, but not a blog page'cause blog pages are scrolled differently by the search engines, right?

Sandra 18:48

Yes. You can't cancel out blogs at this point. Yeah. Like they still are really important pieces. And the other piece to that thought is the interlinking. You want to make sure that your pages, your blogs, things are interlinking. You know, they're called orphan pages. You don't want to have orphan pages, a page that has info, and it's a dead end. It doesn't lead anywhere. You want to make sure, and this is why blogs are still very valuable. You can talk about a lot of things. You can then say, I mentioned this topic in my book. And then have the title of your book. Yeah. And have that hyperlinked to your book page or something along those lines. And then still keep talking about the subject matter of your book the point, the concept that you're trying to make. But you're interlinking now because now when they come to crawl, they say, oh, you're about this. Oh, and then here's more info on that. Right? And you know, it keeps linking them to other thoughts to really understand who you are and what your message is.

Allison 19:49

I'm in the process of developing out some pillar pages, essentially an article, but I want it to incorporate best practice in digital content digesting.

Sandra 20:02

So, let's talk about what some of those best practices are.

Allison 20:05

Okay.

Sandra 20:06

This can be done on a blog page. You don't have to give the blog up. It's just you have to give your system for creating the blog up and develop a new system. You've written a whole blog in a Google Doc. So you want to make sure now that you are adding it in sections and in different sections. You don't want to have too many long areas of text and you want to be able to separate your thoughts out with headlines. You can add a headline and then have a paragraph or two paragraphs. Then I'm now onto this thought. Here's the headline. And then another thought, right? A paragraph of text. So, it's about making it easier to read and understand, breaking that up. And one of the biggest mistakes that I see people doing, a hundred percent, if I had to name one, this would be it. Is the misuse of headlines. Ugh. So, people do not use headlines properly. People use headlines for size. And yes, headlines are different sizes. You have an H1 your number one headline and you want it bigger. And then you have smaller headlines. But headlines are a hierarchy, and that is what the web understands, the search engines understand. There is one h one per page, and it's your most important thought, what this page is about. As a web designer, I can say when on their hero image, when their page opens up. I'm into delicious food. I love food. But that won't be the H1. The H1 could even be small and it can say private chef for celebrities, right? Because that's my H1. It doesn't have to be the biggest thing. But people use headlines as sizes, and that is absolutely incorrect. So, we really start to mix it up. So, when you're creating this blog post or this pillar page content, you want to have one thought at the top, that's an H1. Then as you're going down the page, each section will have an H2, which is the second most important headline. And you can have multiple of those. And so, one of the ways I try and explain this is think about an outline. The standard roman numeral outline, right? Like you have a Roman numeral and then you have a capital A, and then when you indent more, you have a number one, and then you have a lowercase A. That's exactly that same hierarchy as what is happening when you use headlines. Your main thought is the Roman numeral, and then your H2 is your capital letter.

Allison 22:42

Right.

Sandra 22:42

Area. And you can have multiple of those. So, when you start to understand this, then you are writing an optimized page for search engines and AI bots to start understanding you because you're communicating in that language to them as well. Okay.

Allison 23:00

So number one, decide what your keywords are going to be. What people are searching for. And you can validate that using Google if you're just starting out. Number two, once you have that, you create content for your website in a way that speaks to the person, but also speaks to the search engines which are looking for certain information organized in a certain way. So then.

Sandra 23:31

And you want to make sure you're interlinking. Every page should have an outgoing link and a link into your website somewhere.

Allison 23:41

Okay.

Sandra 23:42

And I do want to back up. So we've said these three things now, right? Yeah. And when we go back to talking about competitive research, looking at your competitors. Now that you're armed with this, you can go to a competitor's blog and say, oh, I understand because if they're a top competitor, they may understand the system already and have it implemented. So you can look at it. And say, oh, I see how they're using headlines. Then a chunk of text, headline, block of text, like you can find your own examples.

Allison 24:16

Perfect. Now, I want to pivot a little to the actions that people can take that actually don't take that much time. Because sometimes you build high performing sites and even have a website in a week. So, you've seen people make a certain decision that doesn't pay off, right? That people obsess over. But overlook something that's super duper simple. So what's something that we can just leave behind about sites?

Sandra 24:51

Listen, you can do them yourself. And it is a good starting point. the point is get up there, get something going. Yeah. And I actually work with a lot of people who have had their own site for five years. It doesn't matter how mucked up it is. And then they come and they're like, I'm this far along in my business now I'm ready to invest in something for the next step. You don't have to spend it in the beginning, but it's also, you need to look at your own situation of where am I in my timeline? Hiring an expert and bringing help on will just move you further forward faster. Yeah. Is it time or is it money, is really the question you have to ask yourself. One of the other things I like to tell my clients is there's no wrong answers when it comes to any of this. I have a client who I work with she's been in business for just 10 years at least now. And hasn't done the most basic things, but makes a couple hundred thousand dollars a year, right? And it's okay. Like you can get on without doing all the best practices. Now granted, everything is relative, right? She started earlier and now has built a reputation and done launches and all of these things. But it doesn't mean, nobody's going to ever come to my website at all because I didn't do this. What that means to me is like it's room for improvement. When you're ready for the next thing, we're going to do those best practices for you. I have a lot of clients who are like, I just want to be the expert. I don't want to even learn this. There's nothing wrong with that approach either. So, you really have to understand your own approach and know there's no wrong answer. Like people build their businesses up very far. I was on a call the other day with two women business owners, they have built a lovely business, very successful, and they're like, we want to do this now, we want to do that. And of course when I look at things, I'm like, you don't even have a headline. You have paragraph text, just bigger. Of course, it's not finding you. And just because you have longevity, there are things you're ranking for, right? But that was an interesting piece'cause when I look in my software, let's say they were ranking for 400 keywords. The top competitor in their industry was ranking for 17,000. So, there is a lesson to be learned, right? Which is insane. But okay, so we can learn a lot from them. And we did I was already like, okay, look at this. You are not doing this. And in on a consult call, and I will do this for anybody, come onto my website, sandra sky.com, there's a button book, a free call, we'll talk about your business. And I will pull this up and give you a quick overview. One of the things we talked about I found on the first page of keywords of their competitor was this is an event business. And their competitor was ranking for like high school reunions. And I said, are you marketing to high school reunions? No. No, we're not. I'm like, there you go. That is like on their first page of like my info, which of the 17,000, right? We just find things and that's what's cool about understanding and looking. And granted, I found that because I can do that with my software, but they could have found that by going to the competitor because that keyword is linked to a page. That is really the power of what we're talking about. There's no wrong answers. They still built a good business, but now they're ready to build it further.

Allison 28:12

Say, you're getting started, you still are doing the job, that you're still teaching at the university, or you're still seeing patients and clients in your therapy business. But you also want to do this other thing. And people they set up their website. It adheres to the guidance that you've given us. But the thing that I see is that it's not clear what the website visitor needs to do in order to connect with them. Sometimes people will have a contact me and then it's send me an email or what? I don't want to have to write you an email. It feels like homework. Get in touch and let me know what you need. Like why do I have to figure out what I need? So, the easiest thing I would think is to make it easy for people to engage with you.

Sandra 29:07

Hundred percent.

Allison 29:08

What does that look like for someone starting out? I think it's because they don't believe that someone will want to engage with them. So they think the contact page is just in case somebody wants to connect with me.

Sandra 29:22

I think what happens is when you're doing it yourself and you're starting out, they're going to no knock on any of these Squarespace and pulling a template for a website. Yeah. And it's generic. It's the same piece that we were talking about of are you a hairdresser or a therapist? Like the same advice doesn't hold because you need customized. You need to think about it. And it doesn't mean you can do that. You can do that thought process. So one of the things that your authors can do, your audience can do is really, think about the customer journey. And that's one of the things that I do with my clients all the time before we even start work. What do you want to have happen? I want someone to come to my homepage. And do, what? Read about me, click on a service, which goes to a service page. Which, what do they get there? They're called funnels, but they don't have to be complicated. Like mine is the easiest funnel. Come to my site, look around. Book a call. That's all I want you to do is book a call with me. I don't want you to really do anything else. I do have a popup that says, get on my newsletter, whatever. It's not even specific. It doesn't matter. Like, all I want you to do is book a call with me. So it's not hard. It doesn't have to be hard. But really think about that customer journey. There's so much value in that. What do I want somebody to do? Book a therapy appointment or book an exploratory call before they can become a client. I want someone to listen to my podcast. I want someone to download my free PDF because then they're going to know, I really know my stuff about whatever. And I will say, on your PDFs, make sure you're branding them. So your user takes the PDF and it goes into their downloads folder with all the other PDFs. And they don't know where that brilliance came from. Have your website just so people can trace it back at some point. So the idea with the customer journey is think about what you want them to do.

Allison 31:30

And it can't be just, I want them to buy the book. Nobody wants to be sold to. They want a gift. They want something that's for them.

Sandra 31:43

And listen, promote your book. Yes. Tell them That it's going to be great that you read my story about my childhood trauma and how I overcame it because maybe you could too.

Allison 31:57

Yeah.

Sandra 31:57

Great. But figure out the flow of what you want to say. What are you selling? What is the end result? How are they going to get there?

Allison 32:08

So smart. Sandra, you've given us so much to think about. And for the person who's okay, I know, I'm hearing, I need a website. I think I know what my key words are. What is the thing that they can do today? And just take 15 minutes to do a tiny baby micro step.

Sandra 32:30

Look at what you currently have, right? Yeah. Give yourself 15 minutes on the timer. And look at it, right? Know, what you're dealing with. And then again, everything is malleable and it all doesn't have to be done at once. Let me tell you. I have to redo my website so bad. But I'm on a train that is not slowing down. Yeah. And I'm like, alright, I know what needs to be done.

Allison 32:56

Yeah.

Sandra 32:56

It's going to get done, but it's okay. It still works. It's good, it's whatever. So look at what you have and be honest with yourself. When people come to me sometimes I had a client who her whole. Even beyond the hero image was just like her big circle logo. Okay, maybe before you even hired me, you could go into Squarespace and figure out how to make that smaller.

Allison 33:22

That image doesn't have to be 900 pixels across.

Sandra 33:27

I know we take these first steps to get it up. Oh, she just had to get that up and get it ready. Five years ago she did that.

Allison 33:33

Yeah.

Sandra 33:34

In your 15 minutes you can be like that logo is really big. Okay, figure out how to make it smaller. Go into Squarespace, help Google, go into chat gPT, ask, how do I make this smaller? And that could be the one thing that you figure out.

Allison 33:52

What are the simplest steps for me to do? Take this one itty bitty action that bothers me. Something bothers you. So figure that out.

Sandra 33:59

You can take a screenshot and upload it into chat GPT and say, this is my header, hero, giant logo. What should I do from my website? And put your web address and a photo and it'll look at it. It'll tell you like, it'll give you a list of things to do. You might not know how to do them all or want to, but you can peck away one at a time and get it to a point that you're, I feel better about myself. Okay, i'm moving forward. I'm fixing something that needs to be fixed. But I also think people just need to look as at a whole, at what you have without being critical and say, does this do what I want it to do? That's asking that customer journey question. Where do I want people to go? Have I just thrown a bunch of information at people? Rather than giving them something to, oh, this should lead to that page. And then that should lead to a work with me form and whatever.

Allison 35:00

Yeah. I think just even taking a step back to say, you've got five different bios, five different ways that you describe yourself, and they show up in five different explanations on your website, which to me, it looks like pieces of a jigsaw puzzle. But you haven't put the picture together. So, I'm having to do like digital math in my head to figure out like, oh, you were an attorney, but also a real estate agent and now you're doing this. And you are thinking, oh, I'm a leader in entrepreneurship. But all I haven't as the visitor who just met you in your digital presence, I don't know what this is leading to. So it really is our jobs to put together that formula. And then please, the content that you're not using, put in a folder called Parking Lot. It's like it's digital debris, but if you're not ready to let it go, put it away like in a digital garage, like in a box so you don't have to look at it.

Sandra 36:13

I also want to say to that thought. People are, I'm writing my bio in chat GPT now, and just taking it out of there and sticking it on your website, like those things need to be edited, read through, massaged a bit, right? Use it as a tool, but be sure to edit in there. So, if you are using it to help you along the way, that it's making sense and it's engaging the reader rather than taking them on a tangent somewhere.

Allison 36:47

Nobody wants to go on that ride, right? Listen, you are here because you are on your way, and you're growing, and you're expanding, and you feel a responsibility to share what you know. This is the step you must take, to share what you know. Your whole digital presence cannot be your LinkedIn profile that still reads lawyer advocate, like we don't know what that means. You could be a mob lawyer for all we know. We don't trust you. We're like, what does that mean? So, it's your job. We're here to guide you and Sandra Scaiano, thank you so much for sharing your genius and your wisdom and giving me a to-do list, which I have reminding myself to put in my priority list to judge my own site and make sure my pages are linking in and out to each other.

Sandra 37:44

Thank you for having me. And for the listeners, there's no wrong answer. Just get started, get moving, and keep going.

Allison 37:51

And listen, if you like the way Sandra thinks, you can listen to her podcast, the long game, which you definitely should. And you can connect with her and book time with her. That link will be in the show notes, will make it easy for you. Just click and go because everything needs to be easier these days.