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Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
Latest Episodes
S1 #26: Stop Overthinking Email Marketing: Build Your Local Business Email List in Days
A lot of local business owners don’t struggle with marketing, they struggle with staying remembered. And email marketing often gets pushed aside because social media feels faster, easier, and more visible. The thing is, tho...
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S1 #25: Local Business Marketing Isn’t Just Instagram Anymore
I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram,...
S1 #24: The 3 Things Your Marketing Needs to Say (Before Anything Else Works)
You're posting, emailing, showing up, and it still feels like nobody's paying attention to your local business marketing. Before you blame the algorithm or try another tactic, it might be time to look at what your marketing...
S1 #23: The 3 Website Gaps Costing You Money
Is Your Website Actually Doing Its Job?You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly...
S1 #22: Stop Treating Your Google Business Profile Like a Listing
If you set up your Google Business Profile and haven't touched it since, this episode is for you.A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you'r...