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Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
Want to grow local business? Looking for local advertising strategies and local business marketing that actually bring in more calls, more customers, and more revenue?
Are you tired of trying marketing advice that sounds great online but doesn't work for businesses serving real people in real communities? Wondering why your website, messaging, or advertising isn't bringing in the right customers?
If that sounds like you, you're in the right place.
This podcast is for local service business owners who want to grow their local business with practical, proven local advertising strategies and simple local business marketing that gets results, without making marketing more complicated than it needs to be.
Each episode is filled with practical strategies you can implement right away to attract more local customers, improve your messaging, strengthen your website, and build a business that's easier to market and easier to grow.
I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service businesses find the right words for their websites and marketing so they connect with the people they're trying to reach, and turn more of those visitors into paying customers.
After years of working with local businesses, I realized something important: most marketing advice is created for online businesses, influencers, or large brands. But when you're trying to build a successful business in your own community, the rules are different. Local businesses need marketing strategies that reflect how people actually search, choose, and buy close to home.
That's why this podcast is dedicated to practical, real-world marketing advice designed specifically for local service businesses.
Inside each episode, you'll discover:
✨ Practical local advertising strategies that help you stand out in your community.
📍 Local business marketing ideas you can implement without a huge budget.
💬 Messaging strategies that help customers quickly understand why they should choose your business.
🖥 Website copy and conversion copywriting tips that turn more visitors into customers.
📈 Proven ways to attract more local customers and support long-term local business growth.
🤝 Positioning strategies that help your business become the trusted choice in your area.
🧠 Simple marketing systems that help you market consistently without feeling overwhelmed.
If you're ready to simplify your marketing, attract more local customers, and confidently grow your local business, subscribe and start listening today. Every episode is designed to help you market smarter, communicate more clearly, and build a stronger business in your community.
Ready to take the next step?
Book a Website Copy Audit to discover how small changes to your messaging can lead to better connections, more qualified leads, and more customers.
Learn more and book your audit here: https://www.lindsaysmithcreative.ca/audit
Episodes
118 episodes
38: Why Repetition Is Actually a Good Thing | Marketing for Local Business
Marketing for local business can feel like a strange game: the more you repeat your message, the more you start assuming everyone is sick of hearing it. But what if repetition is why people finally remember you?I’m breaking down why cons...
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37: Why Great Websites Aren't Built by One Person | Website Copywriting
A beautiful website can still leave potential customers thinking, “What does this business actually do?” That disconnect is rarely a design problem. It’s a messaging problem. Great websites aren’t built by one person trying to do every job....
36: Why Storytelling Is Your Marketing Advantage | Business Messaging Strategy
Business Messaging Strategy isn't about finding the perfect words. It's about telling the right stories. If your marketing sounds like everyone else's, chances are you're relying on broad claims instead of real moments that help peo...
35: What Your Brand Says Before You Ever Speak | Local Marketing Tips
A lot of business owners assume a better local advertising strategy starts with choosing the right marketing channel. But what if the real problem isn't where you're advertising. It's what your message is saying? Before investing in...
34: The Marketing Mistake That's Turning Away Your Best Customers
If your local business marketing tries to speak to everyone, it may be giving your ideal customer no reason to choose you. It feels safer to keep every door open, but broad messaging often creates confusion instead of confidence. The businesses...
33: Local Business Growth Begins the Moment You Stop Thinking Small
What if local business growth has less to do with the latest marketing tactic and more to do with the beliefs shaping every decision you make? If you've been holding back from posting, raising your prices, or showing up consistently, this conve...
32: The Local Marketing System Every Service Business Needs Before They Spend Another Dollar
Too many service businesses think they have a marketing problem when they actually have a systems problem. They're posting on social media, testing ads, updating their website, experimenting with local email marketing, and creating ...
#31: What a Marketing Strategist Actually Does And Why Local Businesses Need One
Have you ever felt like you're doing all the right marketing activities but still not seeing the results you expected? Many business owners assume they need more visibility, better social media, or a bigger advertising budget. ...
30: Content Marketing for Local Business Owners. What if You're Overthinking It?
You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to show for it.Sound familiar? However, that's not a content...
29: Is Your Website Quietly Turning Away Clients? | Website Copywriting
On this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it. Most websites aren’t failing because they look bad. They’re failing because they quietly tur...
28: Your Headline Matters More Than Your Design | Website Copywriting
Most local business owners spend weeks perfecting their website's look, the colours, the fonts, the layout, and then slap on a headline like "Helping you achieve financial freedom" and call it done. However, if someone la...
27: What Local Business Owners Get Wrong About Standing Out
Most local business owners think standing out means louder branding, better design, or more content. But that's not what actually drives attention. The real issue sits deeper, in your messaging strategy, and how clearly y...
26: Stop Overthinking Email Marketing: Build Your Local Business Email List in Days
A lot of local business owners don’t struggle with marketing, they struggle with staying remembered. And email marketing often gets pushed aside because social media feels faster, easier, and more visible. The thing is, tho...
25: Local Business Marketing Isn’t Just Instagram Anymore
I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram,...
24: The 3 Things Your Marketing Needs to Say (Before Anything Else Works)
You're posting, emailing, showing up, and it still feels like nobody's paying attention to your local business marketing. Before you blame the algorithm or try another tactic, it might be time to look at what your marketing...
23: The 3 Website Gaps Costing You Money
Is Your Website Actually Doing Its Job?You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly...
22: Stop Treating Your Google Business Profile Like a Listing
If you set up your Google Business Profile and haven't touched it since, this episode is for you.A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you'r...
21: Send the Damn Email With Shannon Vonderach
Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list.In this episod...
20: Marketing Myths for Small Business Owners
There's a lot of marketing advice floating around on the internet. But most of it wasn't written with small business owners in mind. In this episode, I'm breaking down three common pieces of marketing advice you can safely ignore, and what to f...
19: 4 Ways to Get Clients That Have Nothing to Do with Social Media
In this episode of Market This, I'm sharing four underrated marketing strategies that can bring in new clients without relying solely on social media.These are the kinds of strategies that often get overlooked in online marketing ...
18: The 3 Types Of Emails Every Small Business Owner Needs
In this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending:Nurture emails (relationship-building and storytelling)Sales emails (yes, you’re allowed to sel...
17: How to Get Your Small Business Found on Google With Jess Freeman
Are you tired of feeling like you have to show up on Instagram every single day just to get clients?In this episode of Market This, I’m joined by SEO expert Jess Freeman from Jess Creatives, and we’re breaking down...
16: Before You Join Threads, Listen to This
Are you wondering if Threads is worth it for your small business?In this episode of Market This, I’m sharing everything about Threads for business. Because the last thing small business owners need is another platfor...
15: Simple Homepage Copy Framework (For Small Business Owners)
In this episode, I’m walking you through the exact homepage copy framework I use with my copywriting clients so you know what actually belongs on your homepage (and what definitely doesn’t).Your homepage doesn’t need to s...