Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Episodes
69 episodes
#68: Why content feels so hard sometimes (and what to do about it) with Maude MacDonald
Welcome back to Content Magic! In this episode, I'm thrilled to introduce you to my friend Maude. She is known to many as the Retro Quilter on Instagram. Spoiler alert: we are...
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44:08
#67: Can you really make money without scaling? (Spoiler: Yes) with Maggie Patterson
Welcome back to Content Magic. On today's episode, I'm welcoming Maggie Patterson, the brilliant woman behind BS Free Business and the author of Staying Solo: Your Guide to Building a Simple and Sustainable Service Business.
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26:40
#66: The SEO secrets you might be missing out on with Jess Freeman
Welcome back to another episode of Content Magic. On this episode, I'm thrilled to introduce you to Jess Freeman, an SEO specialist and web designer. We had a SUPER awesome conversation about how to leverage SEO in your busin...
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39:14
#65: Cut through the online content noise without being cringey
Welcome back to Content Magic! On today's episode, I'm sharing a few different ways you can stand out online. It's super noisy out there and learning to cut through that noise is more important than ever. Let's talk about it! <...
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18:49
#64: Your business needs a website. And here's why.
Welcome back to Content Magic! On this episode, I'm getting into the importance of having a website for small business owners. Because here's the thing: if Instagram (or any social platform you use) disappeared tomorrow, would there...
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16:32
#64: Why your copy isn't working (and how to fix it in 5 steps)
Welcome to another episode of Content Magic! Today I'm diving into one of my favourite topics: the art of copywriting. And, it is absolutely an art. I'm giving you five strategies to improve your copy: 1. Kee...
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19:57
#63: The relationship between branding and success with Puja Malhotra
Welcome back to Content Magic! In this episode, I'm welcoming Puja Malhotra, the founder of Roop Creative Agency. She specializes in brand development and web design. We had a ton of fun on this episode and Puja and I ha...
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23:45
#62: Everything you need to know about Pinterest with Elaine Timms
On today's episode of Content Magic, I'm thrilled to introduce you to Pinterest expert, Elaine Timms. She is a pro at evergreen marketing and believes that with the right approach, your content can continue working for you long afte...
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22:08
#61: Content overwhelm: Five ways to get over it and find content sanity.
In today’s episode, I'm sharing a few ways to cure that content chaos. You know what I mean - when you know you need to marketing your business and create content but you're so overwhelmed you just don't know where to focus?&n...
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15:49
#60: Ethical marketing and sales with Jan Ditchfield
Welcome back to Content Magic. Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world. Jan Ditchfield is a brilliant business stra...
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22:57
#59 Consistency over trends on social media with Britt Pergl
Welcome to another episode of Content Magic! Today I'm chatting with social media expert, Britt Pergl. In this conversation, we talk about the challenges and strategies associated with managing social media for small business owners and...
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20:14
#58: How to move on from coporate and start your own business with Shannon Russell
In today's episode of Content Magic I am chatting with my friend Shannon Russell, a career transition coach and CEO of Second Act Success. She is sharing her transition from her corporate career as a TV producer in New York and Los Ange...
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26:27
#57: How community can help build your business with Kristina Bartold.
Welcome back to Content Magic! We are kicking off the new year chatting with my friend Kristina Bartold. She is the co-founder of The Social Snippet and High Vibe Women events. In this episode we are talking about the power of c...
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24:00
#56: The reason you need nurture content over the holidays.
Welcome to another episode of Content Magic! In this special end-of-year episode, I'm reflecting on how far I've come this year, what I've learned and what I want to leave behind and encouraging you to do the same. I'm also gett...
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13:28
#55: Why repurposing content is more strategic than you think with Felly Day.
Welcome back, friends! On this episode of Content Magic, I'm thrilled to introduce you to Felly Day. Felly is also Canadian but now lives in France and she's the founder of a content repurposing agency. She helps other...
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28:30
#54: The relationship between content and creativity
Welcome back to Content Magic! Today I'm talking all about nuture content. What it is, why you need it and how to create it. I'm getting real honest in today's episode - comparison, self-doubt and feeling like a loser - none of ...
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16:10
#53: Simplify your social media and content strategy with Rebecca Stanisic
Welcome back! Today on Content Magic, I'm joined by Rebecca Stanisic, a writer and content strategist. Needless to say, I love chatting with other writers and content nerds because, well, that's what this podcast is all about! R...
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34:35
#52: Why branding matters more than you think with Darcy Boucher
Welcome back to Content Magic! I'm thrilled to introduce you to Darcy Boucher from Bowda Creative. She runs a digital marketing agency and works with heart-centered clients. In this episode, we are chatting about consistent brand v...
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34:32
#51: When your launch doesn't go as planned.
Welcome back to Content Magic! In this episode, I'm telling you all about how life happened in the middle of my launch for The Content Code, my signature program and the lessons learned from trying to revive that launch and how I'm not ...
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19:35
#50: Five important lessons from 50 podcast episodes.
We've reached a pretty special milestone over here on Content Magic - the 50th episode! So, I'm sharing five of the crucial lessons I've learned since starting this podcast. 1. Start before you're ready. 2. Embrace the crapp...
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15:12
#49: Why ads are not a magic solution with Britt Holmes
In this episode of Content Magic, I'm welcoming ad expert, Britt Holmes. She's the founder of Merit Media and specializes in Meta ads as well as TikTok and Google. We talk about what makes an ad campaign work and what doesn't, the commo...
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26:01
#48: The shift in online marketing and social media with Lindsay Hyatt
In this episode of Content Magic, I'm joined by Lindsay Hyatt who is also a copywriter as well as a brand strategist and we are getting into ALL of it. We talk about what's shifted on social media, how to shed the performative aspe...
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36:56
#47: How to master your brand tone (and why you need to).
Welcome back to Content Magic!In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone. I'm chatting about how your brand mission and values influence your brand voice, as well as...
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22:38
#46: Using AI to change your business and life with Emily Baillie
Welcome back to Content Magic. In this week's episode, I'm welcoming Emily Baillie, a marketing and AI strategist and trainer and we are chatting all about how you can use artificial intelligence responsibly and ethically to help g...
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31:40
#45: Four reasons why you're overwhelmed with creating content.
On today's episode of Content Magic, I'm sharing some of the main reasons you might be struggling with creating content for your business. And when I say content, I'm referring to everything you're doing in the online space to market yo...
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16:06