Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Episodes
100 episodes
S1 #20: Marketing Myths for Small Business Owners
There's a lot of marketing advice floating around on the internet. But most of it wasn't written with small business owners in mind. In this episode, I'm breaking down three common pieces of marketing advice you can safely ignore, and what to f...
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Season 1
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Episode 20
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12:14
S1 #19: 4 Ways to Get Clients That Have Nothing to Do with Social Media
In this episode of Market This, I'm sharing four underrated marketing strategies that can bring in new clients without relying solely on social media.These are the kinds of strategies that often get overlooked in online marketing ...
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Season 1
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Episode 19
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19:10
S1 #18: The 3 Types Of Emails Every Small Business Owner Needs
In this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending:Nurture emails (relationship-building and storytelling)Sales emails (yes, you’re allowed to sel...
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Season 1
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Episode 18
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16:16
S1 #17: How to Get Your Small Business Found on Google With Jess Freeman
Are you tired of feeling like you have to show up on Instagram every single day just to get clients?In this episode of Market This, I’m joined by SEO expert Jess Freeman from Jess Creatives, and we’re breaking down...
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Season 1
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Episode 17
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56:56
S1 #16: Before You Join Threads, Listen to This
Are you wondering if Threads is worth it for your small business?In this episode of Market This, I’m sharing everything about Threads for business. Because the last thing small business owners need is another platfor...
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Season 1
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Episode 16
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16:53
S1 #15: Simple Homepage Copy Framework (For Small Business Owners)
In this episode, I’m walking you through the exact homepage copy framework I use with my copywriting clients so you know what actually belongs on your homepage (and what definitely doesn’t).Your homepage doesn’t need to s...
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Season 1
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Episode 15
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15:59
S1 #14: Why Your Website Copy Should Come Before Design
Most small business owners start their website refresh the same way: “I need a web designer.”But if you don’t have clear messaging, strong positioning, and words that actually connect with your ideal clients, no amount of beauti...
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12:17
S1 #13: The Unsexy Marketing Stuff That Actually Grows a Business With Kirsten Jordan
In this episode of Market This, I’m joined by my friend Kirsten Jordan, a marketing strategist with over 20 years of experience helping business owners cut through the noise and focus on what actually works.We talk about wh...
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Season 1
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Episode 13
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25:10
S1 #12: Building a Business With Values With Kristi Soomer
In this episode of Market This, I’m joined by Kristi Soomer, founder and CEO of Encircled, a Canadian-made slow fashion brand that’s been growing thoughtfully since 2012.Kristi brings a refreshingly honest perspectiv...
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Season 1
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Episode 12
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42:00
S1 #11: 5 Marketing Lessons I’m Taking Into 2026
In this episode, I’m reflecting on the five marketing lessons that shaped my business this year and the mindset shifts I’m carrying into 2026. Nothing trendy. Nothing complicated. Just the fundamentals that actually move the needle for s...
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Season 1
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Episode 11
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15:26
S1 #10: How to Make Social Media Actually Feel Fun Again With Kat Tepylo Murphy
If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community buil...
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Season 1
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Episode 10
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37:39
S1 #9: Are You Making These Common Marketing Mistakes?
Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter an...
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19:38
S1 #8: What No One Tells You About Leaving the 9–5 With Shannon Russell
If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you. T...
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Season 1
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Episode 8
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39:13
S1 #7: When to Hire a Copywriter (And When Not To)
Welcome back to Market This. Today I'm breaking down when it’s time to hire a copywriter and just as importantly, when it’s not.As a copywriter and marketing strategist, I’m walking you th...
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Season 1
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Episode 7
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20:51
S1 #6: Stop Ghosting Your Audience: Let’s Talk Nurture Content
There’s always going to be a need for promo and sales content but if that’s all you’re doing, you’re probably missing the one thing that actually turns browsers into buyers: nurture content.In this episode, I'm talking ab...
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10:52
S1 #5: Don’t Waste Money on Ads (Until You Do This First)
This week I’m joined by Melissa Litchfield, founder of Litchfield Media, to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad.We’re breaking down:
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Season 1
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Episode 5
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35:24
S2 #4: What Marketing Actually Is (and What It’s Not)
So… what is marketing, really?It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind.In this episode, I’m...
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Season 1
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Episode 4
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17:41
S1 #3: How to Turn In-Person Events into Marketing Gold
You know those networking events or conferences you want to go to but aren’t sure they’re worth the time, money, or small talk? In this episode, I’m breaking down exactly how to make those events part of your marketing strategy all wit...
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Season 1
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Episode 3
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16:26
S1 #2: Stop Winging It: 3 Marketing Strategies I Wish I’d Figured Out Before Starting My Business
In this episode of Market This, I’m sharing the three foundational marketing pieces I wish I’d had from day one, because once you get these in place, everything else gets easier.Here’s what we cover:Clear Messagin...
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Season 1
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Episode 2
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12:58
S1 #1: What to Expect from From Market This (and Why I’m So Excited About It)
In this first official episode of Market This, I’m pulling back the curtain on why I decided to rebrand my podcast from Content Magic to Market This, the lessons I learned during an unplanned summer break, and what yo...
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Season 1
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Episode 1
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14:16
Trailer: New podcast alert! Welcome to Market This!
Welcome to Market This, the marketing podcast built for real small business owners. Not influencers, not marketing “gurus,” and definitely not big-budget brands. If you’ve ever felt overwhelmed by conflicting advice or tire...
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1:30
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#75: Instagram Kinda Sucks. Now What?
Instagram just isn't performing the way it used to. Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore.And...
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16:11
#74: Forget Perfection: Sustainable Living With Sarah Robertson-Barnes
Feeling overwhelmed by the idea of living more sustainably? You’re not alone.But, what if I told you that you don’t have to overhaul your entire life to make a difference? In this inspiring (and delightfully practical) episode of Con...
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45:30
