Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Episodes
91 episodes
S1 #11: 5 Marketing Lessons I’m Taking Into 2026
In this episode, I’m reflecting on the five marketing lessons that shaped my business this year and the mindset shifts I’m carrying into 2026. Nothing trendy. Nothing complicated. Just the fundamentals that actually move the needle for s...
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Season 1
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Episode 11
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15:26
S1 #10: How to Make Social Media Actually Feel Fun Again With Kat Tepylo Murphy
If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community buil...
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Season 1
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Episode 10
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37:39
S1 #9: Are You Making These Common Marketing Mistakes?
Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter an...
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19:38
S1 #8: What No One Tells You About Leaving the 9–5 With Shannon Russell
If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you. T...
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Season 1
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Episode 8
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39:13
S1 #7: When to Hire a Copywriter (And When Not To)
Welcome back to Market This. Today I'm breaking down when it’s time to hire a copywriter and just as importantly, when it’s not.As a copywriter and marketing strategist, I’m walking you th...
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Season 1
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Episode 7
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20:51
S1 #6: Stop Ghosting Your Audience: Let’s Talk Nurture Content
There’s always going to be a need for promo and sales content but if that’s all you’re doing, you’re probably missing the one thing that actually turns browsers into buyers: nurture content.In this episode, I'm talking ab...
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10:52
S1 #5: Don’t Waste Money on Ads (Until You Do This First)
This week I’m joined by Melissa Litchfield, founder of Litchfield Media, to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad.We’re breaking down:
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Season 1
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Episode 5
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35:24
S2 #4: What Marketing Actually Is (and What It’s Not)
So… what is marketing, really?It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind.In this episode, I’m...
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Season 1
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Episode 4
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17:41
S1 #3: How to Turn In-Person Events into Marketing Gold
You know those networking events or conferences you want to go to but aren’t sure they’re worth the time, money, or small talk? In this episode, I’m breaking down exactly how to make those events part of your marketing strategy all wit...
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Season 1
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Episode 3
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16:26
S1 #2: Stop Winging It: 3 Marketing Strategies I Wish I’d Figured Out Before Starting My Business
In this episode of Market This, I’m sharing the three foundational marketing pieces I wish I’d had from day one, because once you get these in place, everything else gets easier.Here’s what we cover:Clear Messagin...
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Season 1
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Episode 2
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12:58
S1 #1: What to Expect from From Market This (and Why I’m So Excited About It)
In this first official episode of Market This, I’m pulling back the curtain on why I decided to rebrand my podcast from Content Magic to Market This, the lessons I learned during an unplanned summer break, and what yo...
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Season 1
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Episode 1
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14:16
Trailer: New podcast alert! Welcome to Market This!
Welcome to Market This, the marketing podcast built for real small business owners. Not influencers, not marketing “gurus,” and definitely not big-budget brands. If you’ve ever felt overwhelmed by conflicting advice or tire...
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1:30
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#75: Instagram Kinda Sucks. Now What?
Instagram just isn't performing the way it used to. Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore.And...
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16:11
#74: Forget Perfection: Sustainable Living With Sarah Robertson-Barnes
Feeling overwhelmed by the idea of living more sustainably? You’re not alone.But, what if I told you that you don’t have to overhaul your entire life to make a difference? In this inspiring (and delightfully practical) episode of Con...
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45:30
#73: What I’m Not Doing to Market My Business This Summer
Summer brings sunshine, chaos, and... two kids home full time. In this episode of Content Magic, I’m walking you through exactly how I’m keeping my marketing strategy light, flexible, and totally doable this summer.If you’re a s...
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13:43
#72: Why Food Noise Is Keeping You Stuck with Lindsay Martens
In this episode of Content Magic, I’m joined by registered dietitian Lindsay Martens, who’s on a mission to be a “compassionate disruptor” in the wellness world. And, trust me, she delivers. We talk about food noise:...
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28:55
#74: Why Taking Care of Yourself Is Good for Business with Rebecca Ogilvie
In this episode of Content Magic, I'm chatting with skincare creator and self-care advocate Rebecca from The Detour Co. What starts as a conversation about natural skincare turns into a much deeper chat about what it means ...
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20:04
#73: Running a Business with ADHD: The Real Talk
In this deeply personal and totally unfiltered episode, I’m pulling back the curtain on what it’s really like to run a business with ADHD. Spoiler: it’s not all chaos. But it’s definitely not all calm either.From idea overload t...
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19:49
#72: Let’s Talk About What Marketing Actually Is
If you're a small business owner and the word “content” instantly makes you think of Instagram you might be missing the full picture.In this episode, I'm breaking down the difference between content, social media, and marketing—and why t...
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11:01
#71: What Nervous System Health Has to Do with Your Marketing With Ashlee Livingstone
Is your content feeling forced, inconsistent, or straight-up exhausting? It might not be a strategy issue. It might be your nervous system. In this episode of Content Magic, I’m joined by my friend Ashlee Livingstone, a lif...
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34:48
#70: Feeling Stuck? Try These 5 Weird Content Hacks
Ever stared at your screen with zero clue what to post next? You’re not alone. And this episode is for you.In today’s solo episode, I'm sharing five unconventional ways to spark creativity and beat content block without forcing ...
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13:52
#69: The 4 Content Mistakes I’ll Never Make Again
You’ve seen the highlight reels. The polished content. The “this worked SO well for me” posts. But what about the stuff that didn’t work?In this episode, I’m pulling back the curtain on four of my biggest content and marketing m...
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20:15
#68: Why content feels so hard sometimes (and what to do about it) with Maude MacDonald
Welcome back to Content Magic! In this episode, I'm thrilled to introduce you to my friend Maude. She is known to many as the Retro Quilter on Instagram. Spoiler alert: we are...
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44:08
#67: Can you really make money without scaling? (Spoiler: Yes) with Maggie Patterson
Welcome back to Content Magic. On today's episode, I'm welcoming Maggie Patterson, the brilliant woman behind BS Free Business and the author of Staying Solo: Your Guide to Building a Simple and Sustainable Service Business.
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26:40
#66: The SEO secrets you might be missing out on with Jess Freeman
Welcome back to another episode of Content Magic. On this episode, I'm thrilled to introduce you to Jess Freeman, an SEO specialist and web designer. We had a SUPER awesome conversation about how to leverage SEO in your busin...
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39:14
