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Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Episodes
112 episodes
32: The Local Marketing System Every Service Business Needs Before They Spend Another Dollar
Too many service businesses think they have a marketing problem when they actually have a systems problem. They're posting on social media, testing ads, updating their website, experimenting with local email marketing, and creating ...
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#31: What a Marketing Strategist Actually Does And Why Local Businesses Need One
Have you ever felt like you're doing all the right marketing activities but still not seeing the results you expected? Many business owners assume they need more visibility, better social media, or a bigger advertising budget. ...
30: Content Marketing for Local Business Owners. What if You're Overthinking It?
You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to show for it.Sound familiar? However, that's not a content...
29: Is Your Website Quietly Turning Away Clients? | Website Copywriting
On this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it. Most websites aren’t failing because they look bad. They’re failing because they quietly tur...
28: Your Website Copywriting Problem Isn’t Your Design. It’s Your Headline.
Most local business owners spend weeks perfecting their website's look, the colours, the fonts, the layout, and then slap on a headline like "Helping you achieve financial freedom" and call it done. However, if someone la...
27: What Local Business Owners Get Wrong About Standing Out
Most local business owners think standing out means louder branding, better design, or more content. But that's not what actually drives attention. The real issue sits deeper, in your messaging strategy, and how clearly y...
26: Stop Overthinking Email Marketing: Build Your Local Business Email List in Days
A lot of local business owners don’t struggle with marketing, they struggle with staying remembered. And email marketing often gets pushed aside because social media feels faster, easier, and more visible. The thing is, tho...
25: Local Business Marketing Isn’t Just Instagram Anymore
I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram,...
24: The 3 Things Your Marketing Needs to Say (Before Anything Else Works)
You're posting, emailing, showing up, and it still feels like nobody's paying attention to your local business marketing. Before you blame the algorithm or try another tactic, it might be time to look at what your marketing...
23: The 3 Website Gaps Costing You Money
Is Your Website Actually Doing Its Job?You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly...
22: Stop Treating Your Google Business Profile Like a Listing
If you set up your Google Business Profile and haven't touched it since, this episode is for you.A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you'r...
21: Send the Damn Email With Shannon Vonderach
Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list.In this episod...
20: Marketing Myths for Small Business Owners
There's a lot of marketing advice floating around on the internet. But most of it wasn't written with small business owners in mind. In this episode, I'm breaking down three common pieces of marketing advice you can safely ignore, and what to f...
19: 4 Ways to Get Clients That Have Nothing to Do with Social Media
In this episode of Market This, I'm sharing four underrated marketing strategies that can bring in new clients without relying solely on social media.These are the kinds of strategies that often get overlooked in online marketing ...
18: The 3 Types Of Emails Every Small Business Owner Needs
In this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending:Nurture emails (relationship-building and storytelling)Sales emails (yes, you’re allowed to sel...
17: How to Get Your Small Business Found on Google With Jess Freeman
Are you tired of feeling like you have to show up on Instagram every single day just to get clients?In this episode of Market This, I’m joined by SEO expert Jess Freeman from Jess Creatives, and we’re breaking down...
16: Before You Join Threads, Listen to This
Are you wondering if Threads is worth it for your small business?In this episode of Market This, I’m sharing everything about Threads for business. Because the last thing small business owners need is another platfor...
15: Simple Homepage Copy Framework (For Small Business Owners)
In this episode, I’m walking you through the exact homepage copy framework I use with my copywriting clients so you know what actually belongs on your homepage (and what definitely doesn’t).Your homepage doesn’t need to s...
14: Why Your Website Copy Should Come Before Design
Most small business owners start their website refresh the same way: “I need a web designer.”But if you don’t have clear messaging, strong positioning, and words that actually connect with your ideal clients, no amount of beauti...
13: The Unsexy Marketing Stuff That Actually Grows a Business With Kirsten Jordan
In this episode of Market This, I’m joined by my friend Kirsten Jordan, a marketing strategist with over 20 years of experience helping business owners cut through the noise and focus on what actually works.We talk about wh...
12: Building a Business With Values With Kristi Soomer
In this episode of Market This, I’m joined by Kristi Soomer, founder and CEO of Encircled, a Canadian-made slow fashion brand that’s been growing thoughtfully since 2012.Kristi brings a refreshingly honest perspectiv...
11: 5 Marketing Lessons I’m Taking Into 2026
In this episode, I’m reflecting on the five marketing lessons that shaped my business this year and the mindset shifts I’m carrying into 2026. Nothing trendy. Nothing complicated. Just the fundamentals that actually move the needle for s...
10: How to Make Social Media Actually Feel Fun Again With Kat Tepylo Murphy
If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community buil...
9: Are You Making These Common Marketing Mistakes?
Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter an...
8: What No One Tells You About Leaving the 9–5 With Shannon Russell
If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you. T...