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Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
Ep. 22 Navigating content creation with Jasmine Hermann
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In today's episode of Content Magic I'm welcoming one of my faves! Jasmine, a copy editor and community builder, has tons of value to share.
She and I chat about brand values, brand voice, the pressures of social media and the key component for whatever type of content you create. Newsflash: it's authenticity.
Jasmine is a refreshing reminder that you DON'T have to be on the two major social platforms to build a successful business.
We also talk about the difference between a copy editor and a copywriter, why repurposing content is often overlooked and how content creation has shifted in the last few years.
If you're fed up with social media, you won't want to miss this one!
00:00 Creating standout content is vital for entrepreneurs.
05:53 Hobby turned into business, selling handmade gems.
09:07 Inspiring others through strategic storytelling and sharing.
11:20 Upset by being mistaken for a copywriter.
13:41 Describing and achieving brand voice challenges many.
18:34 LinkedIn: preferred platform for job seekers. Ethical concerns about other social media.
20:46 Overwhelmed by social media, leading to comparison.
26:04 Traditional blogging may be evolving, but not dead.
27:46 Starting with a big idea for content.
32:34 Color-coded planner helps with content repurposing.
34:53 Women-only community for support, networking, and collaboration.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH JASMINE!
LinkedIn: Jasmine Hermann
Website: Boss Squad HQ
Show mixed and edited by: Cardinal Studio
This episode was mixed and edited by Cardinal Studio.