Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#46: Using AI to change your business and life with Emily Baillie
Welcome back to Content Magic.
In this week's episode, I'm welcoming Emily Baillie, a marketing and AI strategist and trainer and we are chatting all about how you can use artificial intelligence responsibly and ethically to help grow your business.
Emily shares invaluable tips on using AI for marketing and workflow automation, emphasizing the importance of maintaining human oversight to ensure professionalism and accuracy.
Emily and I also get into things we wish AI could do for us which might not be that far off in the future. And Emily shares some of the dangers we need to look out for.
Tune into this episode if you've been curious about how to use AI in your daily life, businesses or just want to explore.
04:55 AI integration in marketing tools is unavoidable.
08:20 AI tools useful, not replacing human creators.
11:38 Zapier automates business tasks across multiple platforms.
14:02 Failed zap attempts and unnecessary email notifications.
20:08 Start with public info; iteratively refine tool output.
23:29 AI biases in generating gendered professional images.
25:02 Always fact-check AI content for business reliability.
28:29 Using AI as an advisor, not replacing.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH EMILY!
Instagram: @emilybailliesocial
Website: compasscontent.ca
LinkedIn: Emily Baillie
Freebie: prompt writing guide
Show mixed and edited by: Cardinal Studio