Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#47: How to master your brand tone (and why you need to).
Welcome back to Content Magic!
In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone.
I'm chatting about how your brand mission and values influence your brand voice, as well as your unique selling proposition (USP). It's also super important to maintain that same brand voice across all platforms and marketing.
Remember, if you're a personal brand, your brand voice is simply how you speak! I share a few ways to figure this out.
Finally, I share some news about the FREE Content Genius Bootcamp. We get started September 30th and it's going to be amazing!
04:42 Importance of defining brand values for businesses.
09:45 Empowering women to confidently take up space.
12:34 Embrace uniqueness; solve problems; differentiate from competition.
13:44 Discover your unique brand voice and qualities.
8:56 Consistency in communication across all platforms reduces stress.
21:00 Build brand voice in free 10-day training.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE Content Genius Bootcamp
Show mixed and edited by: Cardinal Studio