Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
#47: How to master your brand tone (and why you need to).
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Welcome back to Content Magic!
In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone.
I'm chatting about how your brand mission and values influence your brand voice, as well as your unique selling proposition (USP). It's also super important to maintain that same brand voice across all platforms and marketing.
Remember, if you're a personal brand, your brand voice is simply how you speak! I share a few ways to figure this out.
Finally, I share some news about the FREE Content Genius Bootcamp. We get started September 30th and it's going to be amazing!
04:42 Importance of defining brand values for businesses.
09:45 Empowering women to confidently take up space.
12:34 Embrace uniqueness; solve problems; differentiate from competition.
13:44 Discover your unique brand voice and qualities.
8:56 Consistency in communication across all platforms reduces stress.
21:00 Build brand voice in free 10-day training.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE Content Genius Bootcamp
This episode was mixed and edited by Cardinal Studio.