Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
#47: How to master your brand tone (and why you need to).
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Welcome back to Content Magic!
In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone.
I'm chatting about how your brand mission and values influence your brand voice, as well as your unique selling proposition (USP). It's also super important to maintain that same brand voice across all platforms and marketing.
Remember, if you're a personal brand, your brand voice is simply how you speak! I share a few ways to figure this out.
Finally, I share some news about the FREE Content Genius Bootcamp. We get started September 30th and it's going to be amazing!
04:42 Importance of defining brand values for businesses.
09:45 Empowering women to confidently take up space.
12:34 Embrace uniqueness; solve problems; differentiate from competition.
13:44 Discover your unique brand voice and qualities.
8:56 Consistency in communication across all platforms reduces stress.
21:00 Build brand voice in free 10-day training.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE Content Genius Bootcamp
This episode was mixed and edited by Cardinal Studio.