Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#49: Why ads are not a magic solution with Britt Holmes
In this episode of Content Magic, I'm welcoming ad expert, Britt Holmes. She's the founder of Merit Media and specializes in Meta ads as well as TikTok and Google.
We talk about what makes an ad campaign work and what doesn't, the common misconceptions about online ads, the importance of cohesive branding and strategies for small businesses to get the most out of their marketing budget.
Whether you've ran successful ad campaigns or have been thinking about playing around with ads, you're going to want to listen to this episode. Britt shares tons of tangible tips you can use immediately!
04:16 Ads have become complicated to manage alone.
08:23 Verify social media, landing page before advertising.
10:51 Boosted posts less effective than full ads.
15:46 Start small, prove concept, expand gradually, be intentional.
17:23 Meta increases awareness; Google targets specific locations effectively.
23:01 Embraced colourful, fun branding over corporate dullness.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE Content Genius Bootcamp
CONNECT WITH BRITT!
Instagram: @meritmediainc
Website: meritmedia.com