Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
#53: Simplify your social media and content strategy with Rebecca Stanisic
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome back!
Today on Content Magic, I'm joined by Rebecca Stanisic, a writer and content strategist. Needless to say, I love chatting with other writers and content nerds because, well, that's what this podcast is all about!
Rebecca and I met at a recent business retreat.
And in this episode, we are chatting about why networking and collaborating are crucial to growing your business, why you need to be pitching your services and how simplifying your content strategy might be the key to content overwhelm.
We also get into the difference between long form and short form content and why you need to know, practical tips on SEO and the art of consistency.
Tune in for some content strategy and stay for the conversation!
00:00 Reframe content creation, especially for Instagram challenges.
03:53 Integrate content creation with life priorities flexibly.
08:37 Educational content remains relevant for achieving goals.
10:07 Determine sharing goals to engage the audience.
16:13 SEO is gaining renewed focus and interest.
18:32 Understanding data sources is essential for content strategy.
20:46 Media presence and self-promotion are vital.
24:44 Pitching builds credibility and fosters collaboration opportunities.
29:12 Build collaboration and community through active engagement.
33:31 Enhancing content, positioning, pitching, offering personalized assistance
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH REBECCA!
Instagram: @bitofmomsense
Website: rebeccastanisic.com
Free webinar: Social Media Mistakes (And How to Fix Them)
This episode was mixed and edited by Cardinal Studio.