Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#53: Simplify your social media and content strategy with Rebecca Stanisic
Welcome back!
Today on Content Magic, I'm joined by Rebecca Stanisic, a writer and content strategist. Needless to say, I love chatting with other writers and content nerds because, well, that's what this podcast is all about!
Rebecca and I met at a recent business retreat.
And in this episode, we are chatting about why networking and collaborating are crucial to growing your business, why you need to be pitching your services and how simplifying your content strategy might be the key to content overwhelm.
We also get into the difference between long form and short form content and why you need to know, practical tips on SEO and the art of consistency.
Tune in for some content strategy and stay for the conversation!
00:00 Reframe content creation, especially for Instagram challenges.
03:53 Integrate content creation with life priorities flexibly.
08:37 Educational content remains relevant for achieving goals.
10:07 Determine sharing goals to engage the audience.
16:13 SEO is gaining renewed focus and interest.
18:32 Understanding data sources is essential for content strategy.
20:46 Media presence and self-promotion are vital.
24:44 Pitching builds credibility and fosters collaboration opportunities.
29:12 Build collaboration and community through active engagement.
33:31 Enhancing content, positioning, pitching, offering personalized assistance
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH REBECCA!
Instagram: @bitofmomsense
Website: rebeccastanisic.com
Free webinar: Social Media Mistakes (And How to Fix Them)
Show mixed and edited by: Cardinal Studio