Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
#52: Why branding matters more than you think with Darcy Boucher
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Welcome back to Content Magic! I'm thrilled to introduce you to Darcy Boucher from Bowda Creative. She runs a digital marketing agency and works with heart-centered clients.
In this episode, we are chatting about consistent brand voice, the ever-changing landscape of social media and the role it plays in your business and why content packages don't always work.
We also get into why creating content for others is often easier than creating content for ourselves and the influence of algorithms on consumer behaviour.
Darcy and I both agree, consistent messaging is one of the keys to creating impactful and and engaging content.
Don't miss this episode jammed full of helpful marketing advice!
05:03 Long hours, social media revolutionized audience interaction.
06:13 Built all-women team for comprehensive digital marketing.
10:42 Customized, adaptable service tailored for client needs.
15:39 Question expertise; avoid negative, conflicting marketing messages.
18:11 Avoid boasting; under promise, over deliver.
22:42 Bridging communication gap between clients and audience.
25:57 Ensures consistent brand voice and cohesive messaging.
27:03 Engage directly; you're the communication expert.
29:35 Maintain consistent brand voice across platforms.
32:43 Rebrands, brand guidelines, and website updates.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH DARCY!
Instagram: @bowdacreative
Website: bowdacreative.com
Offer: Custom SEO Score
This episode was mixed and edited by Cardinal Studio.