Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#52: Why branding matters more than you think with Darcy Boucher
Welcome back to Content Magic! I'm thrilled to introduce you to Darcy Boucher from Bowda Creative. She runs a digital marketing agency and works with heart-centered clients.
In this episode, we are chatting about consistent brand voice, the ever-changing landscape of social media and the role it plays in your business and why content packages don't always work.
We also get into why creating content for others is often easier than creating content for ourselves and the influence of algorithms on consumer behaviour.
Darcy and I both agree, consistent messaging is one of the keys to creating impactful and and engaging content.
Don't miss this episode jammed full of helpful marketing advice!
05:03 Long hours, social media revolutionized audience interaction.
06:13 Built all-women team for comprehensive digital marketing.
10:42 Customized, adaptable service tailored for client needs.
15:39 Question expertise; avoid negative, conflicting marketing messages.
18:11 Avoid boasting; under promise, over deliver.
22:42 Bridging communication gap between clients and audience.
25:57 Ensures consistent brand voice and cohesive messaging.
27:03 Engage directly; you're the communication expert.
29:35 Maintain consistent brand voice across platforms.
32:43 Rebrands, brand guidelines, and website updates.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH DARCY!
Instagram: @bowdacreative
Website: bowdacreative.com
Offer: Custom SEO Score
Show mixed and edited by: Cardinal Studio