Market This | Marketing For Local Business Owners
Are you a local service business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local service business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
#52: Why branding matters more than you think with Darcy Boucher
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Welcome back to Content Magic! I'm thrilled to introduce you to Darcy Boucher from Bowda Creative. She runs a digital marketing agency and works with heart-centered clients.
In this episode, we are chatting about consistent brand voice, the ever-changing landscape of social media and the role it plays in your business and why content packages don't always work.
We also get into why creating content for others is often easier than creating content for ourselves and the influence of algorithms on consumer behaviour.
Darcy and I both agree, consistent messaging is one of the keys to creating impactful and and engaging content.
Don't miss this episode jammed full of helpful marketing advice!
05:03 Long hours, social media revolutionized audience interaction.
06:13 Built all-women team for comprehensive digital marketing.
10:42 Customized, adaptable service tailored for client needs.
15:39 Question expertise; avoid negative, conflicting marketing messages.
18:11 Avoid boasting; under promise, over deliver.
22:42 Bridging communication gap between clients and audience.
25:57 Ensures consistent brand voice and cohesive messaging.
27:03 Engage directly; you're the communication expert.
29:35 Maintain consistent brand voice across platforms.
32:43 Rebrands, brand guidelines, and website updates.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH DARCY!
Instagram: @bowdacreative
Website: bowdacreative.com
Offer: Custom SEO Score
This episode was mixed and edited by Cardinal Studio.