Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
Want to grow local business? Looking for local advertising strategies and local business marketing that actually bring in more calls, more customers, and more revenue?
Are you tired of trying marketing advice that sounds great online but doesn't work for businesses serving real people in real communities? Wondering why your website, messaging, or advertising isn't bringing in the right customers?
If that sounds like you, you're in the right place.
This podcast is for local service business owners who want to grow their local business with practical, proven local advertising strategies and simple local business marketing that gets results, without making marketing more complicated than it needs to be.
Each episode is filled with practical strategies you can implement right away to attract more local customers, improve your messaging, strengthen your website, and build a business that's easier to market and easier to grow.
I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service businesses find the right words for their websites and marketing so they connect with the people they're trying to reach, and turn more of those visitors into paying customers.
After years of working with local businesses, I realized something important: most marketing advice is created for online businesses, influencers, or large brands. But when you're trying to build a successful business in your own community, the rules are different. Local businesses need marketing strategies that reflect how people actually search, choose, and buy close to home.
That's why this podcast is dedicated to practical, real-world marketing advice designed specifically for local service businesses.
Inside each episode, you'll discover:
✨ Practical local advertising strategies that help you stand out in your community.
📍 Local business marketing ideas you can implement without a huge budget.
💬 Messaging strategies that help customers quickly understand why they should choose your business.
🖥 Website copy and conversion copywriting tips that turn more visitors into customers.
📈 Proven ways to attract more local customers and support long-term local business growth.
🤝 Positioning strategies that help your business become the trusted choice in your area.
🧠 Simple marketing systems that help you market consistently without feeling overwhelmed.
If you're ready to simplify your marketing, attract more local customers, and confidently grow your local business, subscribe and start listening today. Every episode is designed to help you market smarter, communicate more clearly, and build a stronger business in your community.
Ready to take the next step?
Book a Website Copy Audit to discover how small changes to your messaging can lead to better connections, more qualified leads, and more customers.
Learn more and book your audit here: https://www.lindsaysmithcreative.ca/audit
Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies
#55: Why repurposing content is more strategic than you think with Felly Day.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome back, friends!
On this episode of Content Magic, I'm thrilled to introduce you to Felly Day.
Felly is also Canadian but now lives in France and she's the founder of a content repurposing agency. She helps other entrepreneurs expand their reach without creating all new content.
We chat about what repurposing actually means (it's not just copying and pasting), the intention behind each piece of content you share, how to use Threads in your content strategy as well as how Felly uses differnent lenses when repurpusing content for her clients.
We also get into the use of AI and ChatGPT and the ever-evolving role it plays in creating (and repurposing) content.
Whether you're struggling to manage your content across multiple platforms or curious about the potential of AI in content creation, this episode is packed with actionable insights and inspiration.
00:00 Worked remotely to move permanently to Mexico.
05:25 Desperate for work, started repurposing content.
09:23 Agency framework: content, platforms, intentions, client-driven.
10:32 Use angles to adapt content for platforms.
13:51 Copy-pasting content across platforms hurts engagement.
19:56 Use call out posts to attract followers.
21:46 Repurpose content for LinkedIn in 2025.
25:07 Human-edited clips offer better authenticity.
27:02 Monthly content repurposing changed to weekly selection.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH FELLY!
Instagram: @fellyday
Website: fellyday.com
Freebie: Turn one post into 10!
This episode was mixed and edited by Cardinal Studio.