Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#55: Why repurposing content is more strategic than you think with Felly Day.
Welcome back, friends!
On this episode of Content Magic, I'm thrilled to introduce you to Felly Day.
Felly is also Canadian but now lives in France and she's the founder of a content repurposing agency. She helps other entrepreneurs expand their reach without creating all new content.
We chat about what repurposing actually means (it's not just copying and pasting), the intention behind each piece of content you share, how to use Threads in your content strategy as well as how Felly uses differnent lenses when repurpusing content for her clients.
We also get into the use of AI and ChatGPT and the ever-evolving role it plays in creating (and repurposing) content.
Whether you're struggling to manage your content across multiple platforms or curious about the potential of AI in content creation, this episode is packed with actionable insights and inspiration.
00:00 Worked remotely to move permanently to Mexico.
05:25 Desperate for work, started repurposing content.
09:23 Agency framework: content, platforms, intentions, client-driven.
10:32 Use angles to adapt content for platforms.
13:51 Copy-pasting content across platforms hurts engagement.
19:56 Use call out posts to attract followers.
21:46 Repurpose content for LinkedIn in 2025.
25:07 Human-edited clips offer better authenticity.
27:02 Monthly content repurposing changed to weekly selection.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH FELLY!
Instagram: @fellyday
Website: fellyday.com
Freebie: Turn one post into 10!
Show mixed and edited by: Cardinal Studio