Market This | Local Advertising Strategies, Local Business Marketing & Grow Local Business.
Want to grow local business? Looking for local advertising strategies and local business marketing that actually work for local service businesses?
Are you tired of trying marketing tactics that sound great online but don't translate into more calls, more customers, or more revenue?
If that sounds like you, you're in the right place.
This podcast is for local service business owners who want to grow local business with practical, proven local advertising strategies and smarter, without making marketing more complicated than it needs to be.
Each episode is packed with actionable advice to help you simplify your marketing, sharpen your messaging, and attract more of the right customers.
I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service business owners find the right words for their websites and marketing so they connect with the people they're trying to reach—and make more money doing it.
After years of working with local businesses, I realized something important: local service business owners are often left out of the marketing conversation. Strategies that work for online businesses, influencers, or large brands don't always work when you're trying to marketing local business in your own community. That's why this podcast is dedicated to practical, real-world strategies designed specifically for local businesses.
Inside each episode, you'll discover:
- Practical local business messaging strategies that help you stand out.
- Website copy tips from an experienced marketing copywriter and conversion copywriter.
- Actionable local advertising strategies you can implement right away.
- Proven ideas to support local business growth without adding unnecessary complexity.
- Messaging and positioning techniques that help customers understand why they should choose you.
- Mindset tips to help you build confidence as you grow your business.
- Simple, effective approaches to local business marketing that fit the realities of running a local service business.
If you're ready to simplify your marketing, connect with more customers, and confidently grow local business, you're in the right place.
Subscribe to the podcast, listen to the latest episode, and if you find it helpful, please leave a review. Your support helps more local service business owners discover the show!
Ready to take the next step? Book a Website Copy Audit and discover how small changes to your messaging can lead to better connections and more customers.
Learn more and book your audit here:
Market This | Local Advertising Strategies, Local Business Marketing & Grow Local Business.
#55: Why repurposing content is more strategic than you think with Felly Day.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome back, friends!
On this episode of Content Magic, I'm thrilled to introduce you to Felly Day.
Felly is also Canadian but now lives in France and she's the founder of a content repurposing agency. She helps other entrepreneurs expand their reach without creating all new content.
We chat about what repurposing actually means (it's not just copying and pasting), the intention behind each piece of content you share, how to use Threads in your content strategy as well as how Felly uses differnent lenses when repurpusing content for her clients.
We also get into the use of AI and ChatGPT and the ever-evolving role it plays in creating (and repurposing) content.
Whether you're struggling to manage your content across multiple platforms or curious about the potential of AI in content creation, this episode is packed with actionable insights and inspiration.
00:00 Worked remotely to move permanently to Mexico.
05:25 Desperate for work, started repurposing content.
09:23 Agency framework: content, platforms, intentions, client-driven.
10:32 Use angles to adapt content for platforms.
13:51 Copy-pasting content across platforms hurts engagement.
19:56 Use call out posts to attract followers.
21:46 Repurpose content for LinkedIn in 2025.
25:07 Human-edited clips offer better authenticity.
27:02 Monthly content repurposing changed to weekly selection.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH FELLY!
Instagram: @fellyday
Website: fellyday.com
Freebie: Turn one post into 10!
This episode was mixed and edited by Cardinal Studio.