Market This | Marketing For Local Business Owners
Are you a local service business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local service business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
#57: How community can help build your business with Kristina Bartold.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome back to Content Magic!
We are kicking off the new year chatting with my friend Kristina Bartold. She is the co-founder of The Social Snippet and High Vibe Women events.
In this episode we are talking about the power of community through in-person events and building genuine connections, the importance of customer experience and why leading with value is more important than ever.
Kristina also shares some of the secrets to her quick business growth, her mission and values and where her and her business partner want to take things in the future.
You don't want to miss this one!
00:00 Creating effective, standout content crucial for entrepreneurs.
05:05 Canadian entrepreneurial club dislikes agency pitches; applied.
08:28 Juggling expenses, genuine communication, ethical sales approach.
11:47 Traveling and networking crucial for business growth.
13:32 Intentional networking and speaking boost growth.
17:26 Building connections supports business growth and reputation.
20:21 Team is busy, involved; building culture now.
22:52 Social Business Club membership, High Vibe Women event.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH KRISTINA!
Instagram: kristina.bartold and thesocialsnippet
Website: thesocialsnippet.com
Freebie: IG profile optimization guide
This episode was mixed and edited by Cardinal Studio.