Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#58: How to move on from coporate and start your own business with Shannon Russell
In today's episode of Content Magic I am chatting with my friend Shannon Russell, a career transition coach and CEO of Second Act Success.
She is sharing her transition from her corporate career as a TV producer in New York and Los Angeles to becoming a franchise owner and then again her shift to starting her own business.
We dive into the challenges of leaving a stable job, the unpredicability of entrepreneurship and even find some analogies with Hallmark movies.
Plus, Shannon gives us a sneak peek into her forthcoming book and insights on finding work that aligns with your life.
If you've been thinking about starting your own business and are wondering when to leave your 9-5, you're not going to want to miss this episode.
00:00 Left TV production, bought franchise for flexibility.
05:49 Midlife priorities shift, causing job fulfillment loss.
08:51 Managing hectic mornings led to starting a business.
10:20 Clients take pay cuts for better environment.
13:08 Nobody truly knows; trying is progress.
18:47 Research business needs; hire for weak areas.
20:27 Balancing entrepreneurship with personal life is challenging.
23:23 Overwhelmed by ideas; focus on achievable tasks.
26:02 Subscribe, share, review; stay connected on Instagram.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH SHANNON!
Instagram: @secondactsuccess
Website: secondactsuccess.co
Podcast: Second Act Success Career
Freebie: Second Act Journal
Show mixed and edited by: Cardinal Studio