Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
#59 Consistency over trends on social media with Britt Pergl
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Welcome to another episode of Content Magic!
Today I'm chatting with social media expert, Britt Pergl. In this conversation, we talk about the challenges and strategies associated with managing social media for small business owners and entrepreneurs.
Britt shares her journey to entrepreneurship, helping clients navigate the often scary world of social media, the importance of creating authentic, consistent content and the trends that come and go.
We also get into how to nail a client's brand voice and Britt shares some tips to optimize your social media strategy.
03:20 Embracing Social Media Growth
07:07 Understanding Instagram Reels Trials
10:46 Branding Guidelines for Client Engagement
13:21 Authenticity Over Aesthetics
16:39 "Copywriting Authorship Disclaimer Needed?"
19:36 Podcast Wrap-Up & Social Share
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH BRITT!
Instagram: @brittdoessocial
Training: Visibility Beyond Social Media
This episode was mixed and edited by Cardinal Studio.