Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#59 Consistency over trends on social media with Britt Pergl
Welcome to another episode of Content Magic!
Today I'm chatting with social media expert, Britt Pergl. In this conversation, we talk about the challenges and strategies associated with managing social media for small business owners and entrepreneurs.
Britt shares her journey to entrepreneurship, helping clients navigate the often scary world of social media, the importance of creating authentic, consistent content and the trends that come and go.
We also get into how to nail a client's brand voice and Britt shares some tips to optimize your social media strategy.
03:20 Embracing Social Media Growth
07:07 Understanding Instagram Reels Trials
10:46 Branding Guidelines for Client Engagement
13:21 Authenticity Over Aesthetics
16:39 "Copywriting Authorship Disclaimer Needed?"
19:36 Podcast Wrap-Up & Social Share
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH BRITT!
Instagram: @brittdoessocial
Training: Visibility Beyond Social Media
Show mixed and edited by: Cardinal Studio