Market This | Marketing For Local Business Owners
Are you a local service business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local service business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
#59 Consistency over trends on social media with Britt Pergl
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Welcome to another episode of Content Magic!
Today I'm chatting with social media expert, Britt Pergl. In this conversation, we talk about the challenges and strategies associated with managing social media for small business owners and entrepreneurs.
Britt shares her journey to entrepreneurship, helping clients navigate the often scary world of social media, the importance of creating authentic, consistent content and the trends that come and go.
We also get into how to nail a client's brand voice and Britt shares some tips to optimize your social media strategy.
03:20 Embracing Social Media Growth
07:07 Understanding Instagram Reels Trials
10:46 Branding Guidelines for Client Engagement
13:21 Authenticity Over Aesthetics
16:39 "Copywriting Authorship Disclaimer Needed?"
19:36 Podcast Wrap-Up & Social Share
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH BRITT!
Instagram: @brittdoessocial
Training: Visibility Beyond Social Media
This episode was mixed and edited by Cardinal Studio.