Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Local Business Marketing, Content Marketing & Website Copywriting
#60: Ethical marketing and sales with Jan Ditchfield
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Welcome back to Content Magic.
Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world.
Jan Ditchfield is a brilliant business strategist, the host of the Business of Good podcast and has over 20 years of experience in fundraising.
She is sharing the core difference between ethical and unethical sales, the importance or removing ego in business and we also discuss how there's a framework to build a successful business.
Entrepreneurship is not always fancy. It's the behind-the-scenes stuff that actually works. And, full disclousure, I've been working with Jan for a year and she has completely transformed the way I run my business. It's fair to say I'd be completely lost without her and the women I've met in her programs.
You absolutley do not want to miss this one!
05:11 From Resume Help to Business Mentor
09:16 Framework for Success
10:28 From Expert to Strategic Seller
14:54 Podcast Retirement for New Life Chapter
17:14 Freelancing: A Breath of Fresh Air
20:44 "Creating Happy, Healthy Family Lives
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH JAN!
Instagram: @janditchfield.co
Website: janditchfield.co
Freebie: 100K Checklist
This episode was mixed and edited by Cardinal Studio.