Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#60: Ethical marketing and sales with Jan Ditchfield
Welcome back to Content Magic.
Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world.
Jan Ditchfield is a brilliant business strategist, the host of the Business of Good podcast and has over 20 years of experience in fundraising.
She is sharing the core difference between ethical and unethical sales, the importance or removing ego in business and we also discuss how there's a framework to build a successful business.
Entrepreneurship is not always fancy. It's the behind-the-scenes stuff that actually works. And, full disclousure, I've been working with Jan for a year and she has completely transformed the way I run my business. It's fair to say I'd be completely lost without her and the women I've met in her programs.
You absolutley do not want to miss this one!
05:11 From Resume Help to Business Mentor
09:16 Framework for Success
10:28 From Expert to Strategic Seller
14:54 Podcast Retirement for New Life Chapter
17:14 Freelancing: A Breath of Fresh Air
20:44 "Creating Happy, Healthy Family Lives
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
CONNECT WITH JAN!
Instagram: @janditchfield.co
Website: janditchfield.co
Freebie: 100K Checklist
Freebie: The Business of Good Community
Podcast: The Business of Good
Show mixed and edited by: Cardinal Studio