Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
#61: Content overwhelm: Five ways to get over it and find content sanity.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In today’s episode, I'm sharing a few ways to cure that content chaos.
You know what I mean - when you know you need to marketing your business and create content but you're so overwhelmed you just don't know where to focus?
Let's talk about some of the things that are holding you back.
1. Trying to be on every single platform because you think this is the best way to get visibility.
2. Getting caught up in perfectionism and overthinking which leads to analysis paralysis. Or, just freezing up and doing nothing.
3. Not knowing what to say or where to say it or struggling with what you're audience needs to hear.
4. Comparing yourself to others and feeling like you're behind or not good enough.
5. Inconsistent effort or burnout then ghosting your email list, social platforms, podcast or other content platform, making harder to start up again.
I'm sharing a few ways to overcome some of these common pitfalls and giving you the permission to do things simpler and with less stress.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
This episode was mixed and edited by Cardinal Studio.