Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
#63: The relationship between branding and success with Puja Malhotra
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Welcome back to Content Magic!
In this episode, I'm welcoming Puja Malhotra, the founder of Roop Creative Agency. She specializes in brand development and web design.
We had a ton of fun on this episode and Puja and I have a lot in common when it comes to our creative process.
She also shares her expertise about DIY websites vs. done-for-you websites and how you know when it's time to upgrade your branding and why branding is so much more than just a logo and colours.
Puja says her favourite clients are those who know exactly what they do (hello? Clear messaging!) and why it's so important to be proud of your branding and your website.
Plus, learn about her exciting new offerings designed to help more entrepreneurs thrive in their creative ventures.
Whether you're considering a rebrand or just starting out, this episode is packed with valuable advice and inspiration to enhance your brand's impact.
04:35 Authentic Branding for Industry Expertise
07:11 Brand Kits vs. Full Branding
11:42 Website Functionality Over Beauty
14:49 Changed Massage Therapists for Convenience
16:57 Passion for Rebranding Uncovered
22:02 Creative Connections & New Offerings
CONNECT WITH PUJA!
Instagram: @roopcreativeagency
Threads: @roopcreativeagency
Website: roopcreativeagency.com
CONNECT WITH ME!
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress Content Planner
Show mixed and edited by: Cardinal Studio
This episode was mixed and edited by Cardinal Studio.