Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#63: The relationship between branding and success with Puja Malhotra
Welcome back to Content Magic!
In this episode, I'm welcoming Puja Malhotra, the founder of Roop Creative Agency. She specializes in brand development and web design.
We had a ton of fun on this episode and Puja and I have a lot in common when it comes to our creative process.
She also shares her expertise about DIY websites vs. done-for-you websites and how you know when it's time to upgrade your branding and why branding is so much more than just a logo and colours.
Puja says her favourite clients are those who know exactly what they do (hello? Clear messaging!) and why it's so important to be proud of your branding and your website.
Plus, learn about her exciting new offerings designed to help more entrepreneurs thrive in their creative ventures.
Whether you're considering a rebrand or just starting out, this episode is packed with valuable advice and inspiration to enhance your brand's impact.
04:35 Authentic Branding for Industry Expertise
07:11 Brand Kits vs. Full Branding
11:42 Website Functionality Over Beauty
14:49 Changed Massage Therapists for Convenience
16:57 Passion for Rebranding Uncovered
22:02 Creative Connections & New Offerings
CONNECT WITH PUJA!
Instagram: @roopcreativeagency
Threads: @roopcreativeagency
Website: roopcreativeagency.com
CONNECT WITH ME!
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress Content Planner
Show mixed and edited by: Cardinal Studio