Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
#63: The relationship between branding and success with Puja Malhotra
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Welcome back to Content Magic!
In this episode, I'm welcoming Puja Malhotra, the founder of Roop Creative Agency. She specializes in brand development and web design.
We had a ton of fun on this episode and Puja and I have a lot in common when it comes to our creative process.
She also shares her expertise about DIY websites vs. done-for-you websites and how you know when it's time to upgrade your branding and why branding is so much more than just a logo and colours.
Puja says her favourite clients are those who know exactly what they do (hello? Clear messaging!) and why it's so important to be proud of your branding and your website.
Plus, learn about her exciting new offerings designed to help more entrepreneurs thrive in their creative ventures.
Whether you're considering a rebrand or just starting out, this episode is packed with valuable advice and inspiration to enhance your brand's impact.
04:35 Authentic Branding for Industry Expertise
07:11 Brand Kits vs. Full Branding
11:42 Website Functionality Over Beauty
14:49 Changed Massage Therapists for Convenience
16:57 Passion for Rebranding Uncovered
22:02 Creative Connections & New Offerings
CONNECT WITH PUJA!
Instagram: @roopcreativeagency
Threads: @roopcreativeagency
Website: roopcreativeagency.com
CONNECT WITH ME!
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress Content Planner
Show mixed and edited by: Cardinal Studio
This episode was mixed and edited by Cardinal Studio.