Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Wednesday!
Market This: The Marketing Podcast for Small Business Owners
#64: Why your copy isn't working (and how to fix it in 5 steps)
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Welcome to another episode of Content Magic!
Today I'm diving into one of my favourite topics: the art of copywriting. And, it is absolutely an art.
I'm giving you five strategies to improve your copy:
1. Keep it simple!
2. Create breathing room.
3. Pick one message to convey.
4. Practice reading your copy out loud.
5. You don't always need a CTA.
Don't miss this one if you want to improve your content!
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress Content Planner
This episode was mixed and edited by Cardinal Studio.