Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#66: The SEO secrets you might be missing out on with Jess Freeman
Welcome back to another episode of Content Magic.
On this episode, I'm thrilled to introduce you to Jess Freeman, an SEO specialist and web designer. We had a SUPER awesome conversation about how to leverage SEO in your business so you don't have to put so much pressure on social media.
Here's what you'll learn:
- Understand Your Keywords: Before creating content, it's critical to do keyword research. Tools like Ahrefs Keyword Generator can help identify terms that are low in competition but high in search volume, making your content more discoverable.
- Quality Over Quantity: Google now prioritizes valuable content. Ensure your copywriting is not only keyword-rich but also adds genuine value to your audience.
- Maximize Evergreen Content: SEO allows you to be "out there" even when you're not actively online. Jess shared a powerful story of a five-year-old blog post still driving traffic, proving the lasting impact of well-optimized content
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress 30 Day Content Planner
CONNECT WITH JESS!
Instagram: @jesscreatives
Threads: @jesscreatives
Website: jesscreatives.com
Podcast: Brand Whys
Show mixed and edited by: Cardinal Studio