Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
#66: The SEO secrets you might be missing out on with Jess Freeman
Welcome back to another episode of Content Magic.
On this episode, I'm thrilled to introduce you to Jess Freeman, an SEO specialist and web designer. We had a SUPER awesome conversation about how to leverage SEO in your business so you don't have to put so much pressure on social media.
Here's what you'll learn:
- Understand Your Keywords: Before creating content, it's critical to do keyword research. Tools like Ahrefs Keyword Generator can help identify terms that are low in competition but high in search volume, making your content more discoverable.
- Quality Over Quantity: Google now prioritizes valuable content. Ensure your copywriting is not only keyword-rich but also adds genuine value to your audience.
- Maximize Evergreen Content: SEO allows you to be "out there" even when you're not actively online. Jess shared a powerful story of a five-year-old blog post still driving traffic, proving the lasting impact of well-optimized content
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress 30 Day Content Planner
CONNECT WITH JESS!
Instagram: @jesscreatives
Threads: @jesscreatives
Website: jesscreatives.com
Podcast: Brand Whys
Show mixed and edited by: Cardinal Studio
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.