#68: Why content feels so hard sometimes (and what to do about it) with Maude MacDonald Artwork

Content Magic

Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.

Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.

If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.

Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.

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Content Magic

#68: Why content feels so hard sometimes (and what to do about it) with Maude MacDonald

April 22, 2025 • Lindsay Smith

Welcome back to Content Magic!

In this episode, I'm thrilled to introduce you to my friend Maude. She is known to many as the Retro Quilter on Instagram. Spoiler alert: we are in the same mastermind and have met IRL.

We are chatting about the role of creativity in business and in creating content, how to unlearn some of the content stuff we've been taught and how to get out of a content creation rut. We also talk about how to find joy in creating content that feels authentic and not forced.

Maude also shares the pressure she feels to constantly produce Instagram-friendly content and we get into why connection is overtaking conversion, and the power of sharing personal stories—even when it’s scary

If you've been craving more creative freedom, tune into this episode!

03:44 Early Reels Success Strategy

06:57 Social Media Sharing Struggles

12:03 Content Creation Hurdle: Too Close

15:41 Embrace Fearless Thought Leadership

19:03 Acronyms and Leadership Insights

21:05 Quilting Industry Shifts and Trends

25:34 Embracing Humor in Content

27:22 Ideas Management for Creatives

31:05 Visual Appeal in Client Engagement

36:50 Storytelling and Connection

38:01 "Lessons from Unexpected Memories"