Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
#68: Why content feels so hard sometimes (and what to do about it) with Maude MacDonald
Welcome back to Content Magic!
In this episode, I'm thrilled to introduce you to my friend Maude. She is known to many as the Retro Quilter on Instagram. Spoiler alert: we are in the same mastermind and have met IRL.
We are chatting about the role of creativity in business and in creating content, how to unlearn some of the content stuff we've been taught and how to get out of a content creation rut. We also talk about how to find joy in creating content that feels authentic and not forced.
Maude also shares the pressure she feels to constantly produce Instagram-friendly content and we get into why connection is overtaking conversion, and the power of sharing personal stories—even when it’s scary
If you've been craving more creative freedom, tune into this episode!
03:44 Early Reels Success Strategy
06:57 Social Media Sharing Struggles
12:03 Content Creation Hurdle: Too Close
15:41 Embrace Fearless Thought Leadership
19:03 Acronyms and Leadership Insights
21:05 Quilting Industry Shifts and Trends
25:34 Embracing Humor in Content
27:22 Ideas Management for Creatives
31:05 Visual Appeal in Client Engagement
36:50 Storytelling and Connection
38:01 "Lessons from Unexpected Memories"
40:51 Managing Ideas for Later Use
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress 30 Day Content Planner
CONNECT WITH MAUDE!
Instagram: @theretroquilter
Website: theretroquilter.com
Shop: Retro Patterns
Offer: The Maude Squad
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.