#68: Why content feels so hard sometimes (and what to do about it) with Maude MacDonald Artwork

Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies

Want to grow local business? Looking for local advertising strategies and local business marketing that actually bring in more calls, more customers, and more revenue?

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I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service businesses find the right words for their websites and marketing so they connect with the people they're trying to reach, and turn more of those visitors into paying customers.

After years of working with local businesses, I realized something important: most marketing advice is created for online businesses, influencers, or large brands. But when you're trying to build a successful business in your own community, the rules are different. Local businesses need marketing strategies that reflect how people actually search, choose, and buy close to home.

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Market This | Grow Local Business, Local Business Marketing, Local Advertising Strategies

#68: Why content feels so hard sometimes (and what to do about it) with Maude MacDonald

April 22, 2025 • Lindsay Smith

0:00 | 44:08

Welcome back to Content Magic!

In this episode, I'm thrilled to introduce you to my friend Maude. She is known to many as the Retro Quilter on Instagram. Spoiler alert: we are in the same mastermind and have met IRL.

We are chatting about the role of creativity in business and in creating content, how to unlearn some of the content stuff we've been taught and how to get out of a content creation rut. We also talk about how to find joy in creating content that feels authentic and not forced.

Maude also shares the pressure she feels to constantly produce Instagram-friendly content and we get into why connection is overtaking conversion, and the power of sharing personal stories—even when it’s scary

If you've been craving more creative freedom, tune into this episode!

03:44 Early Reels Success Strategy

06:57 Social Media Sharing Struggles

12:03 Content Creation Hurdle: Too Close

15:41 Embrace Fearless Thought Leadership

19:03 Acronyms and Leadership Insights

21:05 Quilting Industry Shifts and Trends

25:34 Embracing Humor in Content

27:22 Ideas Management for Creatives

31:05 Visual Appeal in Client Engagement

36:50 Storytelling and Connection

38:01 "Lessons from Unexpected Memories"