Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
#69: The 4 Content Mistakes I’ll Never Make Again
You’ve seen the highlight reels. The polished content. The “this worked SO well for me” posts. But what about the stuff that didn’t work?
In this episode, I’m pulling back the curtain on four of my biggest content and marketing mistakes. From ignoring people in a Zoom room (oops) to launching a program from a hospital room (don’t recommend). I’m sharing exactly what I learned from each one, so you can skip the stress and start creating content that actually works for your business.
We’re talking:
- Why hustle culture is not a strategy (and what to do instead)
- How clickbait titles kept me stuck
- Why your energy is your best content asset
- The content mistake I see every new offer make
If you’ve ever wondered why your content isn’t landing—or you just need a reminder that everyone messes up—this one’s for you.
04:03 Flexibility and Focus: A Lesson
07:45 Burnout After Return to Work
09:58 Rest Your Brain for Creativity
14:34 Reflecting on Past Content Growth
17:51 Creating Comforting Content Connections
19:36 Creative Content Inspiration Guide
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress 30 Day Content Planner
Show mixed and edited by: Cardinal Studio
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This episode was mixed and edited by Cardinal Studio.