Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#69: The 4 Content Mistakes I’ll Never Make Again
You’ve seen the highlight reels. The polished content. The “this worked SO well for me” posts. But what about the stuff that didn’t work?
In this episode, I’m pulling back the curtain on four of my biggest content and marketing mistakes. From ignoring people in a Zoom room (oops) to launching a program from a hospital room (don’t recommend). I’m sharing exactly what I learned from each one, so you can skip the stress and start creating content that actually works for your business.
We’re talking:
- Why hustle culture is not a strategy (and what to do instead)
- How clickbait titles kept me stuck
- Why your energy is your best content asset
- The content mistake I see every new offer make
If you’ve ever wondered why your content isn’t landing—or you just need a reminder that everyone messes up—this one’s for you.
04:03 Flexibility and Focus: A Lesson
07:45 Burnout After Return to Work
09:58 Rest Your Brain for Creativity
14:34 Reflecting on Past Content Growth
17:51 Creating Comforting Content Connections
19:36 Creative Content Inspiration Guide
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress 30 Day Content Planner
Show mixed and edited by: Cardinal Studio
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