Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#72: Let’s Talk About What Marketing Actually Is
If you're a small business owner and the word “content” instantly makes you think of Instagram you might be missing the full picture.
In this episode, I'm breaking down the difference between content, social media, and marketing—and why they're not interchangeable. You'll learn:
- Why "marketing" is the real umbrella, and "content" is just one spoke on the wheel
- The difference between short-form and long-form content—and how to pick what works for you
- Other marketing tactics that might work better for your business than social media
- Why you don’t have to be on Instagram (or film videos) to grow your business
- What a complete, stress-free marketing strategy might actually look like
If you’re feeling overwhelmed by content creation or burnt out from trying to be everywhere, this episode will give you permission to simplify and realign your strategy.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: ChatGPT Cheat Sheet for Social Media
Show mixed and edited by: Cardinal Studio
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