Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
#72: Let’s Talk About What Marketing Actually Is
If you're a small business owner and the word “content” instantly makes you think of Instagram you might be missing the full picture.
In this episode, I'm breaking down the difference between content, social media, and marketing—and why they're not interchangeable. You'll learn:
- Why "marketing" is the real umbrella, and "content" is just one spoke on the wheel
- The difference between short-form and long-form content—and how to pick what works for you
- Other marketing tactics that might work better for your business than social media
- Why you don’t have to be on Instagram (or film videos) to grow your business
- What a complete, stress-free marketing strategy might actually look like
If you’re feeling overwhelmed by content creation or burnt out from trying to be everywhere, this episode will give you permission to simplify and realign your strategy.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: ChatGPT Cheat Sheet for Social Media
Show mixed and edited by: Cardinal Studio
If You Liked This Episode:
- Leave a review (it helps more than you know!)
- Subscribe so you never miss a spicy take
- Share this with a friend who’s learning to do content their own way
Grab my FREE marketing checklist for small business owners.
This episode was mixed and edited by Cardinal Studio.