Content Magic

#74: Why Taking Care of Yourself Is Good for Business with Rebecca Ogilvie

• Lindsay Smith

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In this episode of Content Magic, I'm chatting with skincare creator and self-care advocate Rebecca from The Detour Co. 

What starts as a conversation about natural skincare turns into a much deeper chat about what it means to take care of yourself—especially when you're a one-woman business, a mom, or both.

We talk about:

  • Why Rebecca shifted from ingredient-focused marketing to lifestyle storytelling
  • How skincare rituals became a form of self-trust and confidence
  • The transition from home-based business to a professional studio
  • Navigating summer as a small business-owning parent (and bracing for routine chaos)
  • Why simple, slow, real-time content resonates more than hyper-edited reels

Whether you're into skincare or just need a reminder that you deserve the clean towel, this episode will inspire you to slow down, show up for yourself, and let self-care become part of your business strategy.

Connect with Rebecca:
Website: https://thedetourco.com
Instagram: @thedetourcomuskoka

Connect with me: 

Instagram: @lindsaysmithcreative

Threads: @lindsaysmithcreative

Website: lindsaysmithcreative.ca

Freebie: No-Stress 30 Day Content Planner


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Show mixed and edited by: Cardinal Studio


SPEAKER_00:

This is how everyone should feel when they look in the mirror. Like, this is the whole point. Let's be confident. When we feel confident in who we are and how we feel, we make better decisions. If you're a small business owner, you're creating content. The thing is, figuring out what to say, where to say it, and how to stand out can feel like a full-time job. And who has time for that nonsense? Hey, I'm Lindsay, and welcome to Content Magic, the podcast that helps you create content that works without the stress, the second guessing, or all that marketing bullshit. I've been doing this content thing for 20 years and I've helped hundreds of small business owners just like you simplify their message, build confidence, and create content that connects. And I'm here to help you do the same. Each week, I'll bring you real content and copy tips, inspiring guests, and probably a few spicy episodes because I have a lot of opinions. You don't need more content. You need better content that performs for you. And I'll show you how to create exactly that. All right, enough talking. Let's do this thing. Hi, everybody. Welcome back to Content Magic. I'm your host, Lindsay Smith. And if you're new here, well, welcome. We're happy to have you. And well, I have my friend Rebecca here. Hi, Rebecca. Hi, Lindsay.

UNKNOWN:

Hi.

SPEAKER_00:

So I was just talking about how you make, like, I was like, oh, my friend makes her own skincare products. Is that the right thing to say? Yes, I do make skincare products. Okay. So what was like, how did you come to this business of yours? Like what was the path? Many, many lifetimes ago, I melted some butters and oils together and took a jar of whatever that was around the world with me. Really?

UNKNOWN:

Yeah.

SPEAKER_00:

Seriously. That's a good story. Well, I was going traveling and I wanted to have something to put on my face each day that I knew what it was. We were going to Southeast Asia and I was nervous about buying skincare in foreign places. And yeah, that really was the first time I made something for myself. And to be honest, it was awful. It was too dense. I had to use my fingernail to scrape it out. But it was the start of something. When I came home, I was curious. Oh, can I make this better Can I turn this into a body lotion? Can I make it smell nice? And so I played around with skincare just curiously in my kitchen for a very long time while I was working at an investment firm and then a chiropractic office and then running Reiki retreats and then an online meditation business. And then I moved to Muskoka and went looking for awesome skincare and Honestly, I was so surprised that I couldn't find something that really met my standards of what natural would be. And that would be from the land, not the lab. And I took it upon myself to try selling the products that I had been making for myself. And that's when the Detour Co. was born. Well, I love those stories. I didn't know that. You know, this is why I love this podcast, because I have people on who I think I know. And then they're like, oh, this is why. Like, oh, it's because, you know, I used to be a cop. And I'm like, what? Where did that come from? I love these stories. Okay, cool. So... You and I met, I think, in one of Laura's groups. Definitely. And then I think we chit-chatted a little bit. I don't know if it's possible I sent you a voice message singing a song of some sort. I think, yeah, there's been many voice messages back and forth. And we talked a little bit about you were sort of trying to shift your messaging for your business. Can we talk a little bit more about that? Sure. Yes, we can. Can you remind me? Because I feel like I used to be focused on the natural ingredient side of things. Yeah. And now I've shifted more into the importance of taking care of yourself and more of a lifestyle thing than an ingredient or product specific thing. And what made you decide to shift that? I just felt like I was following the crowd. by focusing on ingredient information and cute pictures of skincare and nature. I was doing that because it felt like what natural skincare brands do. But the true ethos of why I started the brand was because I needed to take care of myself. And the times that I spend putting on my body butter or my face cream are moments that I really cherish. And they remind me that I matter. And I feel like I've built a whole life from... those little moments that I've had with myself. Yes. And we are both moms. We are. Yes. So we're very familiar that sometimes the moms come last. And I think, you know, there's... What I love about you is that there's this whole sense of like deserving to take care of yourself, which is something... It's the same with working out. It's the same with eating the foods that fuel you. I mean, listen, I like Oreos too. Oreos serve a different purpose. But for the purposes of this, I think it's so easy for us to just be like, well, I'll just do it later. My kids are school age now and still sometimes I'll get out of the shower and I'm like, Oh, this towel stinks. I'm like, it's fine. I'll just use a stinky towel. What is that nonsense? So you deserve the clean towel that doesn't stink like mildew. And also to take care of yourself. And I think, you know, the other conversation I want to have is, you know, if you are a one person business, like your health and taking care of yourself is important. directly related to your success. Because if you aren't taking care of yourself and you're like, you know, skipping, forgetting to eat lunch or like shoving a granola bar in your mouth, like that's not going to sustain you. So I think it's, it's kind of the same. Like I know it's skincare, but I feel like it's so much bigger than that because it's like taking the moments like to take care of yourself. And that does involve, Washing your face or putting the nice creams on or putting the smelly towel in the laundry. Absolutely. Yeah. I mean, you deserve it. But I feel like for me, it's really reminded me to respect myself. Every day when I show up for myself and I wash my face... It's like creating self-trust. It's like, oh, I can show up for me. I can put myself first. I can close the door and tell the people to leave me alone so that I do this thing for me so I can be better when I leave this room again. Mm-hmm. Yeah. And I think that's what it's about. And it's, and I think we're also sort of fed this thing, you know, that it's like, you have to be with your children 24 seven to be a good mom.

SPEAKER_01:

I would like to unsubscribe from that.

SPEAKER_00:

Yeah, I concur because I it's, it's the same as anything, right? Like if you give yourself a minute and, When you come back, you're so much better. It's the same thing for your business. It's the same thing for your marketing, your content. Take a minute away. If you have a DOG, go take them for your W-A-L-K. She's under the desk. You have to talk in code. Go do something else and then come back to it later. And then you're better at it. Absolutely. I don't know. It's the same for everything, I think. It is. It really is because we do get caught up. And often, I find that I get caught up out of excitement or inspiration. I want to do all this cool stuff. I'm having such a great time. But there usually comes a point where I can sense my energy shifts. I become more tired or it's less fluid or whatever. And that's exactly the time to step away, create space. I really try to... like create space between each task. I say like pause in between. So when I go from one thing to the next, I try not to just hop from working in my studio to picking up my son. I'll try to do something in between, even if it's just like a five minute meditation in my vehicle or going for a quick walk, but centering myself in between the things that I do often helps me move into the next thing with just a better energy. Yeah, those transitions I find very tough from one thing to the next. And it's something like I've been thinking about as, you know, here in Canada, kids are finished school at the end of June. And it's like, what? Yeah, I've been thinking about that too. It's like how to shift from like business lady to like mom lady, right? Yeah, tell me about it. I need to find better language because I've been telling people, I'm like, oh, how are you? I'm like, I'm bracing for summer. Yeah, but that's how I feel too. Is that terrible? I had a girlfriend who was like, oh, I can't wait for the kids to be home full time. And I was like, what? It's a tricky transition and my son loves his routines. So what I'm kind of doing is is giving myself no expectations for the first couple weeks of summer. I know I have a couple of days that I need to work. Those are put in the calendar. I have childcare for those days that I will be working. But the rest of the time, I'm just like, let's have fun. Let's let summer be summer. And I'm hoping that kind of eases us into something. And then I have my son in day camp, like the third week of July. And that's when I will catch my breath and he will have a routine for a few days. Yeah, yeah. Your videos of you washing your face, they're so calming, especially when you're talking through it. I just want to watch you do that all the time. It's the weirdest thing because everyone says that. Oh, really? I mean, I keep doing it, but I have to admit it feels weird that I'm just like... Doing my face care on camera. I don't know what it is. I think your voice is very soothing. And also, like, I don't know, like walking us through how you do it for some reason. It's just like very satisfying to watch. I don't know why. Yeah, I don't. I mean, my take is maybe that it's nice to see how simple it can be. All these videos on the internet that are like 18 step processes, you get like 0.2 of a second of them squeezing their face oil or whatever. Everything moves so quickly, especially on Instagram reels, which is where I usually am. And it's just a little bit different for me to show up in real time and have a real conversation with pauses instead of removing the silence from my videos.

UNKNOWN:

Yeah.

SPEAKER_00:

Let's talk about, okay, so there's a lot of like TikTok stuff and reels of like ASMR. And it's like some sort of drawer organizer and they're filling the things. And it makes me crazy because like it's satisfying to watch, but it also makes me crazy because I'm like all of that is throwaway stuff. Do those things make you nuts?

UNKNOWN:

Yeah.

SPEAKER_00:

A little bit. They're very busy. It's very entertaining to watch, but I do find myself thinking like, what's all of this for? Do you really need that? Yes, you have. That's what I'm doing too. That's what I do too. I always ask that question. I'm like, why do you need... 14 disposable sponges in your drawer. And they're like clickety clack of their nails. And it's, it's so fun. It's, I, it's very entertaining. Yep. Clickety clackety. Yep. Okay. So maybe, you know what? It's because you're the auntie that I think that's why it's, yeah. Um, so, uh, I, Full disclosure, I'm a big fan of your body butter and also your triple C face oil, which I noticed got a new logo on it or a new label on it. It has a little new label, yeah. We're changing our labels a little bit this year. Oh, what's your best seller? Face cream. Is it? It is. I don't have that one. Yeah, it's been body butter for the longest time, but face cream is taking over. So you moved into a new space recently, yes? I did, yes. I was making my products in my home for a long time, yeah. And then I got a production studio, which feels very professional and exciting. And yeah, so how does that feel that you've moved from like your house to like a place? so good. There's so many reasons that it's way better. It's bigger. So I've been able to order larger quantities of inventory. I'm able to have staff come and help out, which I didn't always feel comfortable with in my home. Like, yeah, it's given me more structure, which has its perks and its downfalls. Like I can't be making body butter until 10 PM anymore, but I think, yeah, for the most part, it's just been a good, good move for sure. So it's like going to an office and then going home. Yes. I don't have an office. I just have like a corner upstairs. And sometimes I look for places for sale in my area and I dream about which room would be my office with a door. I have a friend who is building like a tiny home in her backyard so that it can be her office. Yeah, I dream about that too. And now the algorithm is going to show me it all and I'm going to be upset. Yeah, I have dreams about that too. I've just like... Bye. Yeah, it is. It is very nice to be able to leave it where it is. Leave it at the office. Yeah. Okay. So I work with a lot of service-based businesses, but you are a product-based business. I am. So do you feel like it's, you know, any of the marketing advice or content advice, do you find that it's different for... product-based folks? Yes and no. I mean, I follow a lot of coaches that work mostly with service-based coaches businesses and I still find value in that. I think across the board, there's always going to be some wisdom you can take from the people out there. And I kind of live from the philosophy of like, take what you need and leave the rest. If something doesn't resonate or isn't directly relatable to my product-based brand, then I just leave it where it is. But if something is helpful, I'll be like, oh yeah, I can implement that. Yeah, maybe if I say it that way, it'll make more sense. I think there's value in everything. Yeah. And I think it's, it would be different if like, I know you have like a pickup spot, but like you don't have like a storefront, right? I do not have a storefront. I have retailers. So like my products are sold in stores, but not my store. Yeah. Okay. So yeah. So I feel like, yeah, a lot of it would still apply to you. For sure. Yeah. Um, friend, you're delightful.

UNKNOWN:

Yeah.

SPEAKER_00:

You're all rosy today. I love it. I know. I know. It's because I, full disclosure, I got a facial before. And she is glowing. Rebecca and I can see each other, but nobody else can see us. And I legit like looked in the mirror and I was like, oh my God, I'm so cute. Look how cute I am. But this is how everyone should feel when they look in the mirror. Like this is the whole point. Let's be confident. When we feel confident in who we are and how we feel, we make better decisions. If I'm sitting there one day thinking like, oh man, my life really sucks. I really screwed up today. then tomorrow I'm not going to make great choices because I'm being held back by these negative thoughts. But if I feel confident and more certain about who I am, then I go out there and all of a sudden I believe anything is possible. Maybe I can start a podcast. Maybe I can start a skincare brand. Maybe I can have that conversation I've been putting off with that person. So yes, confidence, confidence, confidence. And yeah, and I feel like, you know, I know you're on a panel at Laura's conference and everything you said was like so smarty pants. So I was like, oh, she's a smarty pants. Oh, my gosh. That's so funny. I mean, thank you. I think it's what I'm supposed to say. But yeah, I thank you. I don't know. You were very good. Well, everybody was good, but yeah, you were great. Where can people find you? How can they get your awesome products? P.S. Get the body butter. P.S. Get the face cream. P.S. Get the triple C oil. Okay. The very best place to go is my website, thedetourco.com. There's going to be a pop-up that invites you to my VIP email list. It's the greatest place to be. There are exclusive bundles, different discounts, love notes that inspire you to take time for yourself each month. And it's just once a month. You just get Big old email of love from me to you. If you want more of me, because once a month is just not enough, then I'm on Instagram every day at thedetourco.moscoka. Love it. Thank you, friend, for joining us. Keep creating, keep showing up and keep being awesome. Thank you. Okay. Bye, everybody. Bye. Thank you so much for listening. If you loved what you heard, don't forget to subscribe, leave a review or share this episode on social media and tag me on Instagram or on threads at lindsaysmithcreative. And if you do all three, I'll be your best friend forever and invite you to all my birthday parties.