Market This | Marketing For Local Business Owners
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem.
Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works.
I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and led copy on million-dollar campaigns, and now I help local business owners compete on clarity, not budget.
Each week, you'll get practical marketing strategy and content marketing tips you can actually use, like how to write website copy that converts, what to say (and stop saying) in your marketing, and how to build a local business strategy around messaging that's clear, not complicated.
Inside each episode, you’ll learn:
⚡️How to write website copy that actually converts
⚡️How to build a marketing strategy that fits a local business
⚡️What to say (and cut) from your homepage, about page, and social content
⚡️Simple content marketing that doesn't eat your whole week
⚡️When to DIY your copy and when to bring in help
If you’re ready to stop second-guessing your words and start using copy that actually sells, hit subscribe and follow along. And come hang out with me on Instagram too: @lindsaysmithcreative
And if you want expert eyes on your website, you can book your copy audit here:
https://www.lindsaysmithcreative.ca/audit
Let’s turn your words into your hardest-working salesperson.
Market This | Marketing For Local Business Owners
#72: Why Food Noise Is Keeping You Stuck with Lindsay Martens
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In this episode of Content Magic, I’m joined by registered dietitian Lindsay Martens, who’s on a mission to be a “compassionate disruptor” in the wellness world. And, trust me, she delivers.
We talk about food noise: the mental and emotional chatter that consumes way too much brain space (you know, like debating carbs at midnight or feeling guilty after a snack).
Lindsay shares:
- Why willpower isn’t the problem (and what really is)
- The difference between a dietitian and a nutritionist
- Why your saved “wellness” reels might actually be causing harm
- What to do when you feel stuck in a loop of food rules, guilt, and late-night snacking
- Why it’s okay to only eat three vegetables (yes, really)
We also talk about her brilliant Quiet the Food Noise quiz, which helps you identify your biggest trigger and what to do about it.
This one is a must-listen for anyone tired of trying to follow influencer nutrition advice that’s more noise than help.
CONNECT WITH LINDSAY!
Instagram: @lindsaymartensnutrition
Website: lindsaymartensnutrition.com
Resource: Quiet the Food Noise Quiz
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithrcreative.ca
Resource: ChatGPT Cheat Sheet for Social Media
Show mixed and edited by: Cardinal Studio
This episode was mixed and edited by Cardinal Studio.