Content Magic
Content Magic is the go-to podcast for small business owners who want to create content that connects and converts—without burnout.
Hosted by copywriter and content strategist Lindsay Smith, this show is packed with practical strategies, storytelling secrets, and marketing psychology to help you simplify content creation and nurture your audience.
If you're tired of chasing trends and want a sustainable way to market your business, you’re in the right place.
Each episode dives into copywriting tips, brand voice mastery, and content strategies designed to help you stand out online—whether you’re writing emails, crafting social media posts, or building a loyal community.
Hit subscribe and start creating content that feels good and gets results.
🎙 New episodes every Tuesday!
Content Magic
#73: What I’m Not Doing to Market My Business This Summer
Summer brings sunshine, chaos, and... two kids home full time. In this episode of Content Magic, I’m walking you through exactly how I’m keeping my marketing strategy light, flexible, and totally doable this summer.
If you’re a small business owner wondering how to balance marketing and real life without burning out, this one’s for you.
In this episode, I’m sharing:
- My “just enough” marketing plan for the summer months
- Why I’m focusing on long-form content like podcasts and blog posts
- How I batch my emails to feel like I have my life together (even when I don’t)
- Why I’m letting go of Instagram guilt—and what I’m doing instead
- The unexpected platform that’s giving me life right now (hint: Threads)
- A real-life reminder to adjust your strategy based on your actual life
Plus, I talk about:
- What I’m not doing (no TikTok, no big launches, no pressure)
- How I repurpose my “big idea” content into social media bites
- The importance of setting realistic expectations for your season of life
Whether you’ve got toddlers or travel plans, this episode will help you simplify your marketing—without ghosting your audience or your business goals.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Freebie: No-Stress 30 Day Content Planner
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Show mixed and edited by: Cardinal Studio