Market This: The Marketing Podcast for Small Business Owners
Marketing doesn’t have to feel overwhelming.
Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.
Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.
Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.
If you’ve ever thought, “I don’t have time for marketing,” or “I don’t even know where to start,” this show is for you.
👉 Subscribe now and learn how to market your business with less stress and more strategy.
🎙 New episodes every Tuesday!
Market This: The Marketing Podcast for Small Business Owners
#73: What I’m Not Doing to Market My Business This Summer
Summer brings sunshine, chaos, and... two kids home full time. In this episode of Content Magic, I’m walking you through exactly how I’m keeping my marketing strategy light, flexible, and totally doable this summer.
If you’re a small business owner wondering how to balance marketing and real life without burning out, this one’s for you.
In this episode, I’m sharing:
- My “just enough” marketing plan for the summer months
- Why I’m focusing on long-form content like podcasts and blog posts
- How I batch my emails to feel like I have my life together (even when I don’t)
- Why I’m letting go of Instagram guilt—and what I’m doing instead
- The unexpected platform that’s giving me life right now (hint: Threads)
- A real-life reminder to adjust your strategy based on your actual life
Plus, I talk about:
- What I’m not doing (no TikTok, no big launches, no pressure)
- How I repurpose my “big idea” content into social media bites
- The importance of setting realistic expectations for your season of life
Whether you’ve got toddlers or travel plans, this episode will help you simplify your marketing—without ghosting your audience or your business goals.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Threads: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
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Show mixed and edited by: Cardinal Studio
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This episode was mixed and edited by Cardinal Studio.